Eric Liedtke news and archive

Unless co-founder Eric Liedtke to join Under Armour as EVP brand strategy

Eric Liedtke will join Under Armour as executive vice president of brand strategy following the completion of its acquisition of Unless Collective, a zero-plastic regenerative fashion brand. The transaction is expected to be completed later this week. He will report to president & CEO Kevin Plank and oversee Under Armour's brand presence through...

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Brian Grevy to replace Eric Liedtke as executive board member at Adidas

Adidas Ag has appointed Brian Grevy as executive board member, responsible for Global Brands in place of Eric Liedtke, who has decided to depart from the company after 25. The company said in a statement that at the beginning of next year, Grevy will return to Adidas from clothing brand Gant, where he has held the position of CEO since June 2018...