Erika serow news and archive

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Sweaty Betty appoints US president and CEO

British activewear brand Sweaty Betty has appointed Erika Serow as its US president and chief executive to the lead the retailer’s American business. Serow will join on January 18 from American management consultancy firm Bain and Company, where she has served as a partner and director since 1995 with a focus on the apparel sector. In her new...

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Sweaty Betty appoints US president and CEO

British activewear brand Sweaty Betty has appointed Erika Serow as its US president and chief executive to the lead the retailer’s American business. Serow will join on January 18 from American management consultancy firm Bain and Company, where she has served as a partner and director since 1995 with a focus on the apparel sector. In her new...

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People

Sweaty Betty continues U.S. expansion with new CEO and president

While moving forward with expansion in the U.S., Sweaty Betty just hired a new U.S. president and chief executive officer. That impressive title goes to Erika Serow, who will help bring the brand more exposure in the U.S. It wasn’t long ago that the activewear apparel line opened its first Los Angeles store. The London-based brand opened its...

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