Premium fashion brand Ralph Lauren has once again dipped its toes into the gaming world, now in a new collaboration with G2 Esports, a European entertainment agency. Through the partnership, Ralph Lauren has become the organisation’s exclusive fashion outfitter, dressing G2 athletes and creators alike, as well as offering the same collection to...
Jul 17, 2023
British fashion designer Saul Nash, who won The Queen Elizabeth II Award earlier this year, has unveiled a limited-edition capsule collection with Mercedes-Benz and SK Gaming. The collaboration, celebrating the 25th anniversary of Mercedes-Benz eSports partner SK Gaming, features two limited-edition pieces designed by Nash, a jacket and a...
Nov 30, 2022
Heritage apparel brand Champion has unveiled a hoodie capsule collaboration with esports performance brand Fnatic. The capsule collection fuses the worlds of fashion and esports, explains Champion, and is a limited-edition drop featuring 400 hoodies in black and white centred around the elemental concepts of earth, air, fire and water. Each...
Jul 1, 2022
As a luxury label that has become known for its wide variety of collaborations—which includes one made with American streetwear brand Supreme—Louis Vuitton has become a pioneer of innovative fashion. Now, the French fashion house is incorporating esports into its designs. As part of the world’s first-ever collaboration between a luxury fashion...
Dec 11, 2019
Cloud9, a competitive video gaming organization with teams participating in the League of Legends, is launching its first-ever apparel collection in partnership with a gaming team for Puma. The esports brand joins a list of team partnerships for Puma, which includes Manchester City, Red Bull Racing, and more. According to Adam Petrick, the...
Oct 10, 2019