Eton news and archive

Eton's Chapters of Style collection: Elevating the Eton man's style this holiday season

As the holiday season approaches, the Eton man is gearing up for a renewed array of occasions and the new year draws closer. Eton's Chapters of Style collection offers an exquisite range of shirts and accessories crafted from luxurious fabrics in a seasonal palette and adorned with fresh prints that raise a seamless bridge between seasons....

Fashion

Eton x The Beatles: Igniting the spirit of style & genius

Sartorial Art expertise fused with art and craftsmanship - Eton announces a highly anticipated collaboration with legendary British Brand, The Beatles. This exciting collaboration brings forth a limited-edition collection that seamlessly merges the worlds of music and menswear. Launching this fall, the inaugural release features a stunning...

Fashion

Introducing the Ascaro x Eton Limited Edition Collection: When Luxury Meets Performance

Eton, the renowned purveyor of fine shirts, is thrilled to announce its latest collaboration, this time with Ascaro, the exclusive padel club that also boasts their own line of court wear. Introducing Ascaro x Eton, a limited edition micro collection comprised of three exquisite pieces that seamlessly blend luxury with performance. With an...

Retail

Eton Announces a new Global Concept & Store Expansion Plan

Eton is delighted to announce their captivating new store concept and store expansion plans. With a focus on enhancing their retail experience, Eton is partnering with the esteemed international design agency, Quadrant Design, to bring an innovative perspective to their retail spaces. The expansion reflects the brand's rising popularity,...

Business

Eton Succeeds in Increasing Their Sustainability Standards: Sustainability Analysis of 2022

Eton is a leading, global luxury men's shirt and accessories brand, founded in 1928 in Sweden. Dedicated to quality, innovation and style, the brand designs and makes shirts for every occasion of a man’s life, from modern dress shirts to luxurious casual and evening shirts. Here are some insights into their efforts towards sustainability. High...

Fashion

Exclusive archival prints: Eton unveils a collection of limited edition shirts

By repurposing existing fabrics for a new purpose, the design team at Eton has taken a renewable approach with a carefully curated selection of easy-to-wear, timeless designs that will weave in a touch of nostalgia and style to your shirt collection. Within their commitment to reduce their environmental impact, Eton has breathed new life into...

Fashion

Back in Class: Eton visits Ivy League Style for their Fall Winter 2023 Collection

When summer comes to an end and the days become shorter, an undeniable sense of nostalgia and ambition naturally sets in, alongside inspiration for a fresh start. This Fall Winter 2023, warmer hues are welcomed in with a modest peek into the past. Modern business classics and casuals meet elegant eveningwear, all with a nod to classic Ivy League...

Fashion

Introducing Eton High Summer 2023

Eton’s High Summer Collection returns after a three-year hiatus, with a stylish range of dress shirts, casual shirts and accessories. The shirt-specialist merges style, innovation, and design in a color palette inspired by the rich, natural colors of Italy’s favorite treat – Gelato, coming in soft oranges, basil green and muted blues. Including...

Fashion

Eton Shirts: Moments Make the Man

Eton Shirts launches its main brand campaign with world-record holding pole vaulter Armand “Mondo” Duplantis. The latest campaign “Moments Make the Man” is an intimate portrait of the moments, both big and small, which define a person’s life – in this case, Mondo’s - and the ones that have yet to come. Through this campaign, Eton wants to...

Fashion

Introducing: Eton Spring/Summer 2023

Eton celebrates its Scandinavian heritage and style with an Italian twist in its Spring/Summer 2023 collection. The shirt specialist merges style, innovation, and performance in a color palette inspired by the Sardinian coastline where blue-green waters meet both white and pink sands; and where limestone cliffs give way to pine forests. Unique...

Fashion

Eton and Mondo Duplantis kick off collaboration by asking the question ”What Does it Take?”

World-record holding pole vaulter Armand “Mondo”Duplantis and Eton Shirts launch the first step in their collaboration by exploring confidence and achievement. In the first stage of the brand campaign What Does it Take? Duplantis shares his view on defining moments — what dedication and achievement really means. The campaign is told through a...

FashionPress Release

Eton and Fred Segal Launch Exclusive Limited-Edition Capsule Collection

Los Angeles-based experiential retailer Fred Segal and Swedish shirt specialist Eton launch a limited-edition capsule collection inspired by this season’s pop-culture trends. The Eton x Fred Segal debut collection captures the best of two worlds: Fred Segal’s LA street style with Eton’s timeless Scandinavian design and obsession for quality. The...