Eton Shirts news and archive

Introducing Eton High Summer 2023

Eton’s High Summer Collection returns after a three-year hiatus, with a stylish range of dress shirts, casual shirts and accessories. The shirt-specialist merges style, innovation, and design in a color palette inspired by the rich, natural colors of Italy’s favorite treat – Gelato, coming in soft oranges, basil green and muted blues. Including...

Nov 3, 2022

Fashion

Eton Shirts: Moments Make the Man

Eton Shirts launches its main brand campaign with world-record holding pole vaulter Armand “Mondo” Duplantis. The latest campaign “Moments Make the Man” is an intimate portrait of the moments, both big and small, which define a person’s life – in this case, Mondo’s - and the ones that have yet to come. Through this campaign, Eton wants to...

Oct 13, 2022

Fashion

Introducing: Eton Spring/Summer 2023

Eton celebrates its Scandinavian heritage and style with an Italian twist in its Spring/Summer 2023 collection. The shirt specialist merges style, innovation, and performance in a color palette inspired by the Sardinian coastline where blue-green waters meet both white and pink sands; and where limestone cliffs give way to pine forests. Unique...

Jul 20, 2022

Fashion

Eton and Mondo Duplantis kick off collaboration by asking the question ”What Does it Take?”

World-record holding pole vaulter Armand “Mondo”Duplantis and Eton Shirts launch the first step in their collaboration by exploring confidence and achievement. In the first stage of the brand campaign What Does it Take? Duplantis shares his view on defining moments — what dedication and achievement really means. The campaign is told through a...

Jun 8, 2022

Fashion

Eton and Fred Segal Launch Exclusive Limited-Edition Capsule Collection

Los Angeles-based experiential retailer Fred Segal and Swedish shirt specialist Eton launch a limited-edition capsule collection inspired by this season’s pop-culture trends. The Eton x Fred Segal debut collection captures the best of two worlds: Fred Segal’s LA street style with Eton’s timeless Scandinavian design and obsession for quality. The...

Jun 2, 2022

Fashion

Eton - Holiday 2022 Collection

Eton’s Holiday collection features shirts and accessories designed for Work and Life: from striving for excellence to enjoying your time off — recharging, to return to slay another day as the expression goes. Work-life balance are keywords in this collection that captures the sharp, modern business of a dressy office, while mastering the smart,...

Mar 21, 2022

Fashion

Eton sets the bar with its new Brand Ambassador

Swedish luxury shirt brand Eton signs Swedish American world record holder Armand Duplantis in long term partnership deal Swedish-American pole vaulter, Olympic gold medalist, and world record holder Armand “Mondo” Duplantis has been named brand ambassador for Swedish shirt specialist Eton. The collaboration is the first of its kind in Eton’s...

Mar 1, 2022

Fashion

Wear your heart on your shirt, Eton launches Valentine’s Day Limited Edition

To celebrate the most loving day of the year, Valentine’s Day, Eton launches a unique take on its most iconic shirt, the Signature Twill, as well as a matching pocket square. A shirt is often an expression of personal style, however, Eton’s Valentine’s Day shirt was made to express, and share, love to our near and dear ones - or to that special...

Feb 8, 2022

Fashion

Get on top of things with Eton

Get on top of things – Eton shares its FW22 collection, and its beliefs for the season’s top men’s shirt trends International shirt specialist Eton, the Swedish-based brand known for its self-confessed obsession with quality, share their Fall Winter 2022 collection, defining some of the season’s key shirt trends in the process. Named “From...

Jan 18, 2022

Fashion

Two x heritage: Eton launches Exclusive Collaboration with knitwear specialist Dale of Norway

Scandinavian specialist brands with a strong heritage in design and craftsmanship team up to define, and create “Nordic Luxury”. With a combined experience of 230 years, global men’s luxury shirt brand Eton from Sweden, and knitwear specialist Dale of Norway, joined forces to design and create a unique knitted sweater jacket, commonly known as ‘...

Nov 25, 2021

Fashion

Eton: Brighter Days SS22

Shirt specialist Eton launches a Spring/Summer collection defined by optimism and inspired by the things that recharge and reset us as we move forward. With a dual color scheme, Eton combines soft pastels, earthy naturals with dusty, deep tones in a collection made for Brighter Days and a bright spring and summer 2022. The prints feature...

Jul 26, 2021

Fashion

Swedish Shirt Specialist Eton Launches Debut Swimwear Collection

June, 2021 – Luxury men’s shirt and accessories brand Eton has launched its first line of swimwear in the brand’s 93-year history. The debut collection consists of six distinct colors and patterns designed by the Eton Design Studio and is inspired by the brand’s Summer 2021 leisurewear shirt line of colorful polos, a unique drink print shirt and...

Jun 9, 2021