Exelite news and archive

Liu Jo CEO Maurizio Croceri: “The denim market is moving away from a single dominant silhouette”

The denim market no longer revolves around one fit that sets the tone. Consumers expect variety and freedom, while paying ever closer attention to quality and the value of what they buy. For Italian fashion brand Liu Jo, where denim has long been at the core of its identity, that is the reason to put the category back in the spotlight. The brand...

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Blumarine management to be taken over by Exelite

The management of Blumarine is swapping hands. Italian firm Exelite has secured a master licensing agreement for the designer label, taking over responsibility for production, promotion, and distribution of all product categories. As of January 1, 2026, Exelite, formerly Eccellenze Italiane Holding, has further agreed with Blumarine’s parent...