Experience news and archive

From sensory stress to satisfaction: A guide to making retail more neuro-inclusive

How often does a retailer view their own store through the lens of a neurodivergent person? An entrepreneur does not need to be told that a pleasant and welcoming environment is good for sales. However, what constitutes a pleasant environment for neurodivergent individuals can differ significantly from the retail concepts currently found on the...

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Background

From design, supply, distribution, marketing to retail: How AI is being used in the fashion industry

Attention fashion brands and retailers: how you can use Artificial Intelligence to make your business more intelligent and/or efficient “Artificial intelligence (AI) can make the fashion industry smarter,” said Matthew Drinkwater, head of the Fashion Innovation Agency at the London College of Fashion and specialist in new technologies and their...

Background

Sale and special offers: a closer look at the discounting practices in the fashion industry

Discounting has become somewhat of the norm in the fashion industry today, with clearance culture emerging as the solution to excess stock for many retailers and brands. But could this practice be doing more harm than good? This background piece looks at sale and discounting practices. Contents • In fact, there’s not always a sale on • What...

Fashion

Vans dives deeper into experience with Brooklyn skatepark

Vans is taking its experiences even further with another skatepark in the works. The Southern California-based company—which is owned by VF Corporation—is set to open a new location in Brooklyn, New York as early as Jan. 2, according to California Apparel News. Currently, the brand runs two California Vans Skateparks in Orange and Huntington...