The Augmented Reality market has seen unprecedented growth since 2019, but AR glasses, often aesthetically bulky and ugly, were yet to experience a leap to adoption by the fashion industry. Google’s glasses are in case in point: in public nobody wants to wear a visible tech gadget on their face. Facebook earlier this year came up with an AR...
Sep 10, 2021
Business ads may soon be introduced in the Shop section of the popular social media app, Instagram. The mobile-only feature will be introduced to the global marketplace over the coming months. The Instagram shopping feature was launched in 2020, with the option for in-app customer checkouts and for fashion brands and other retailers to tag...
Aug 10, 2021
Facebook Inc. is adding new shopping tools to its platforms, including visual discovery on Instagram. The company is testing a new search function, powered by AI, to help users find similar products, such as a floral dress, just by tapping an image of a dress they like. Soon Instagram will make it possible for people to take photos from their...
Jun 23, 2021
Facebook has appointed its first-ever chief business officer. Marne Levine, who was the social media group’s vice president of global partnerships, will lead the company’s marketing and sales teams, along with its partnerships team that works across several business areas. The role reports to Sheryll Sandberg, Facebook’s longstanding chief...
Jun 4, 2021
Facebook has launched “Live Shopping Fridays” allowing customers to shop cosmetics and fashion brands via a live stream. During the summer period, customers will be able to get a close-up look at new products, ask for advice and make comments. Facebook also hopes that the live shopping experience will offer the chance for brands to build...
May 21, 2021
Fashion influencers could soon earn directly from sales they recommend on Instagram as Facebook looks to rolling out new features for content creators. The news was confirmed by founder Mark Zuckerberg during a live streaming on Instagram. In conversation with Adam Mosseri, head of the social network, Zuckerberg explained that content creators...
Apr 30, 2021
This week Apple began rolling out an update of its lates iOS operating system putting the user in greater control of privacy. The changes will limit tracking websites visited by users, which companies do to create user profiles and distribute advertising deemed relevant. Many websites allow hundreds of different data collection companies to...
Apr 27, 2021
Facebook is to start advertising on its Instagram Reels platform. The testing phase will begin in India, Brazil, Germany and Australia, before rolling out to other markets if successful. The social media giant aims to monetise its short-form video feature, and follows rival TikTok-owner ByteDance who generated over 27 billion dollars in...
Apr 23, 2021
Two years ago, Facebook flagged the website of Slick Chicks, a company which sells adaptive underwear for diverse bodies, for content which Facebook said went against their community standards. The content was an image of a woman in a wheelchair wearing their patented side opening underwear. “We feature our customers and brand ambassadors on our...
Apr 19, 2021
Instagram this week launched Live Rooms, a livestream broadcast that can feature up to four users simultaneously streaming together in virtual ‘rooms.’ The focus on audiovisual comes as Clubhouse, the latest social media craze, based on group broadcasting, is taking the world by storm. While the fashion industry has been slow to embrace...
Mar 3, 2021
Back in November Facebook and Instagram launched an initiative to support Black-owned businesses with the initiative #BuyBlack Friday. The social media giant promised to use its platforms to elevate Black voices and businesses and in February is celebrating Black History Month, raising awareness and inspiring action across the Facebook app,...
Feb 2, 2021
Accelerating the transition to an ever more digital existence, the coronavirus pandemic has tightened tech giants' grip on billions of customers' lives. Governments and users are belatedly coming to terms with the power held by the likes of Apple and Amazon, particularly in focus this year thanks to their role in everything from setting up video...
Dec 28, 2020
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