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Gen Z and counterfeits – a report finds affordability trumps morality

New York - A recent study by the International Trademark Association (INTA) analysing the purchasing behaviours of Generation Z – people aged between 18 and 23 – has found that affordability trumps morality when it comes to counterfeits. The study surveyed hundreds of consumers within the Gen Z generation across Argentina, China, India,...

Jun 9, 2019

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