ReportGen Z and counterfeits – a report finds affordability trumps morality
New York - A recent study by the International Trademark Association (INTA) analysing the purchasing behaviours of Generation Z – people aged between 18 and 23 – has found that affordability trumps morality when it comes to counterfeits. The study surveyed hundreds of consumers within the Gen Z generation across Argentina, China, India,...
Jun 9, 2019