Fanatics news and archive

Fanatics and the FA extend partnership following record breaking merchandise sales

Digital sports platform Fanatics has announced a long-term renewal and expansion of its partnership with the Football Association (FA) after seeing record breaking sales for England merchandise during Euro 2024. As part of the deal, Fanatics said it would retain e-commerce rights with the FA, running the official online England store alongside...

Fashion

Belk to enhance sports merchandise with Fanatics

American department store chain Belk is teaming up with Fanatics, the global digital sports platform and leading provider of licensed sports merchandise to enhance the retailer’s sports inventory. Under the new partnership, Belk shoppers will have access to Fanatics' assortment of licensed sports merchandise, including apparel, jerseys,...

Fashion

Fanatics to oversee Juventus merchandise and retail

Fanatics, the digital sports platform and provider of licensed sports merchandise, is expanding its reach in football, after signing a deal with Italian football club Juventus that covers e-commerce, retail, manufacturing and licensing. Financial terms were not disclosed, but Fanatics will manage all aspects of Juventus’ merchandise offering...

Retail

Laver Cup announces new retail and merchandising partnership

Tennis tournament, the Laver Cup, which pits six of the best men’s tennis players from Europe against six of their counterparts from the rest of the world, has signed a new retail and merchandising partnership with Fanatics, a digital sports platform and provider of licensed sports merchandise. Under the multi-year deal, Fanatics will develop a...

ManagementFeatured

Q1 of 2024 marked by series of job cuts

The first quarter of the year has outlined the tough reality of the current market, with last year’s challenging financial period leaving many companies with no option but to initiate strategic reviews. And, as part of this process, inevitably the question of jobs comes into play, with roles, departments and geographies coming under the...

Retail

Tennessee Titans signs retail partnership with Fanatics

NFL team Tennessee Titans has signed a long-term omnichannel retail partnership with Fanatics, the digital sports platform and provider of licensed sports merchandise to elevate its fan experience. The partnership will see Fanatics assume operations of the team’s official e-commerce business and the full suite of on-site merchandise and fan gear...

Report

Fanatics Commerce appoints three new executives ahead of growth plans

Fanatics Commerce, the digital sports subsidiary of Fanatics, has announced the appointment of three new executives as part of its impending growth plans. Among them are Stephen Dowling, who has been appointed to the newly created role of president, international, in which he has been tasked with continuing the company’s growth outside of North...

Business

Fanatics strikes deal to sell US college merch internationally

Digital sports platform Fanatics has announced a long-term agreement with the Collegiate Licensing Company (CLC) that will see it sell licensed fan merchandise from US colleges to international markets. Beginning with an initial 15 US colleges, with more to be added over time, Fanatics will offer a range of official products to the UK and...

Business

Fanatics partners with Dazn Group on e-commerce merchandise experience

Digital sports platform Fanatics has announced a new partnership with Dazn Group that will see the introduction of purchasable merchandise on Dazn’s sports entertainment app. From the third quarter of 2023, Dazn customers will be able to purchase a “substantial” product range directly from an integrated online store on the app, with pieces...

Business

Fanatics acquires Fexpro in bid to grow Latin American business

Digital sports platform Fanatics has announced the completion of its acquisition of Fexpro, a wholesaler and licensed sports and branded apparel serving Latin America. The move comes as Fanatics attempts to up its presence in the region, strengthening its capabilities and providing its partners with access to Fexpro’s local expertise and...

Business

Sky Sports to launch merchandise store through Fanatics partnership

Sportswear retailer Fanatics and Sky Sports have announced a new partnership that will see the duo release licensed sports merchandise for over 900 sporting organisations, including Premier League Football, Formula One, NFL and cricket. Through the partnership, Sky Sports is set to open a new online merchandise shop, and will offer the clothing...

Report

Fanatics appoints Krishna Rao as CFO of commerce business

Fanatics, a global digital sports platform, has announced the appointment of Krishna Rao as the new chief financial officer of Fanatics Commerce. Fanatics Commercer operates a vertically-integrated platform of digital and physical capabilities for licensed sports merchandise. In his role, Rao, the company said in a statement, will oversee all...