fashion spend news and archive

Picky Gen Z to up fashion spend and fastidiousness

London - Generation X shoppers in Birmingham and Newcastle may be the biggest fashion spenders at the moment, but it is the Generation Z consumers which remain the most frequent fashion shoppers, enjoying browsing in physical stores the most. In contrast to their elder counterparts they are also the most positive when it comes to upping their...

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Birmingham & Newcastle: Top UK fashion spenders

London - Those who think London firmly holds its title as fashion capital of the UK may need to think again, as shoppers in Birmingham and Newcastle were found to have spent the most on fashion over the past 12 months. Shoppers in these cities spent more on fashion than consumers in any of the UK's other top ten cities, including Leeds, London...