With the launch of its second Boss x Russell Athletic capsule collection, Hugo Boss managed to capture the attention of its target younger audience. With the physical collection presented in a baseball stadium in Milan, with the help of social media the brand managed to achieve a total of 3.9 billion impressions in four days. Well known models...
Oct 11, 2021
Burberry is going digital this Fashion Month. The brand, which is usually one of the marquee designers at London Fashion Week, is going off-calendar with plans for a digital show on September 27. The show will take place after the close of Milan Fashion Week and just as the Paris Fashion Week shows begin. The brand’s menswear show debuted in a...
Sep 24, 2021
Copenhagen Fashion Week has named a new advisory board including Danish and international members within the field of fashion and sustainability. In January 2019, Copenhagen Fashion Week established a Sustainability Advisory Board to help inspire and inform the events overall sustainability strategy and sustainability action plan. This board...
Sep 16, 2021
What to expect from LFW for spring/summer 2022 With just days until London Fashion Week, running from September 17 to 21, FashionUnited wanted to share the ultimate guide on what not to miss as in-person catwalk and presentations return to London. While several brands are missing from the schedule, notably Burberry and Victoria Beckham, this...
Sep 14, 2021
London Fashion Week (LFW) has unveiled a provisional line-up for its September edition that features more than 100 confirmed designers who will present new collections. In the statement, the British Fashion Council (BFC) said that London Fashion Week running from September 17 to 21, will return as a physical-digital hybrid event, incorporating...
Jul 1, 2021
The German and Italian fashion industries are collaborating on a bilateral exchange project called the German Italian Fashion Experience 2021. The endeavour will see fashion designers from Germany and Italy gain visibility in each other’s market, creating business opportunities in Germany for the participating brands from Italy, and vice versa....
May 20, 2021
Buy-now-pay-later payment service Afterpay, known as Clearpay in the UK, is partnering with another fashion week, NYFW: The Shows, adding to its commitments with London Fashion Week and Australian Fashion Week. During an online presentation, IMG said that Afterpay had signed up as a multi-year presenting partner, beginning with September 2021,...
May 12, 2021
Fashion Week Istanbul launches today with a virtual four-day event featuring 30 established and upcoming designers, including Dice Kayek and Zeynep Tosun, who have all produced short films to showcase their collections. This season the biannual event is being relaunched by the Istanbul Ready-to-Wear and Apparel Exporters’ Association (IHKIB),...
Apr 13, 2021
Paris trade show Première Vision will remain all-digital for its February edition, as physical events remain impossible. The organisers are hopeful it will return to hosting live events in the second half of 2021, starting with its Blossom fair in June. The online only show includes new services for professionals, which reflect the digital...
Feb 12, 2021
As global fashion month is officially underway, the flurry of men’s and couture presentations in January have shown the headlines aren’t much about catwalks, trends and new season fashion, but rather about survival, an industry getting to grips with Brexit and fast-tracking digital. When shops and factories first closed one year ago the move to...
Feb 9, 2021
The British Fashion Council has confirmed that London Fashion Week in February will go ahead as a digital-only event. All shows, presentations and installations will take place without a live audience. Taking place from February 19 to 23, London Fashion Week organisers said that the decision to go digital-only follows the return of coronavirus...
Jan 13, 2021
The show must go on. The Spring 21 runway season was the most hybrid variety we’ve ever seen, with a mix of digital presentations, lookbooks and films that ultimately proved effective, keeping travel restrictions and social distancing in mind. Visual media not only allowed us to view runway shows remotely, but gave us access to designers’...
Nov 27, 2020
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