Faume news and archive

Circular Assets: How SMCP is regaining control of the resale market to drive profitability

Long considered a peripheral or even competing market, second-hand fashion is now establishing itself as a new engine for growth and product cycle monetisation in affordable luxury. By deploying its own white-label resale solution, the SMCP Group is doing more than just following a trend: it is reclaiming a market segment that brands had...

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Business

Second-hand: When reselling becomes more effective than traditional digital tools

After years of expansion driven by online advertising and social media, brands are now reaching a financial point of no return: customer acquisition cost. According to Datareportal and Statista, the cost of a conversion via Meta Ads climbed by 61 percent between 2021 and 2024, while Google Ads increased by 44 percent. At the same time,...

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Business

Million dollar investments: 15 Fashion companies that received large capital injections in the last half year

Anyone running a business knows that significant investment is needed to keep it going. It is therefore not surprising that news of cash injections and funding rounds is often shared. FashionUnited presents the companies that have received at least one million euros in recent months. Start-up Talon.One: 135 million dollars German software...

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Business

Faume raises 8 million euro to accelerate its development in Europe

Faume, a company specializing in second-hand goods, announced on Thursday an 8 million euro (8.8 million dollars) funding round to accelerate its development in Europe. The operation was carried out with the participation of Amundi Private Equity Transition, Daphni, and Bpifrance (via Digital Venture). After multiple partnerships with French...

Fashion

Temperley London launches resale platform

British fashion brand Temperley London has launched a dedicated resale platform in the UK, offering a simple and authenticated way to buy and sell original pieces from the brand. In a statement, Temperley London said that the resale platform, called Temperley Vintage, powered by Faume, was rooted in the brand’s philosophy that garments should be...

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Vestiaire Collective, Isabel Marant Vintage and Faume launch pop-up webshop for second hand fashion

A new collaboration in luxury resale: Vestiaire Collective, Isabel Marant and French e-commerce service Faume are launching an online shop for second hand fashion items, US B2B fashion platform WWD reported. The website will be available to customers worldwide. The second-hand fashion items are reportedly "carefully selected", some by the...

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Business

Hugo Boss to launch resale platform

Fashion brand Hugo Boss is launching a resale platform in the Q3 of 2022 to support its sustainability efforts as part of its ‘Claim 5’ strategy. The ‘Hugo Boss Pre-Loved’ platform will offer a “curated assortment” of pre-owned items that have been traded in by existing customers, as Hugo Boss looks to move to a circular business model. The...