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Is the Bought app the next big European name in fashion resale?

While Vinted currently dominates the European second-hand fashion market, a Finnish player is poised to challenge its supremacy. The Helsinki-based company, Bought, has launched an app of the same name designed to simplify the sale of second-hand clothing and other items for consumers. “Superfast second hand” In 2025, the Finnish start-up...

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Fashion

Finland is crowned Europe's most sustainable shopping country

Finland is Europe’s most sustainable destination for shoppers according to new research. The Northern European nation ranks the highest in a Sustainable Development Report of all UN member states, scoring 86.51 out of a possible 100. Research from Savoo measured the country’s recycling rate, consumption footprint, waste per capita, and the...

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