Italian brand Fiorucci has returned to Milan's San Babila district, where it closed its physical store some 20 years ago. This time, however, the store is a digital experience. A QR code, located in Piazza San Babila where the brand's physical store stood until 2003, now invites visitors into the digital space, Fiorucci announced on Thursday....
Mar 20, 2025
Elio Fiorucci was a creative force like no other—an innovator who transformed fashion into an exuberant expression of art, culture, and individuality. As the visionary behind the eponymous brand, he brought a playful, eclectic style to the world, combining elements of pop art, music, and subculture. Known for his groundbreaking retail spaces and...
Nov 21, 2024
Watch Fiorocci’s runway show at Milan Fashion Week showcasing their SS25 collection. Promotion Read more about Fiorucci on their brandpage
Sep 25, 2024
Storied Italian fashion brand Fiorucci is returning to its original home of Milan as part of a new chapter for the label under a new owner, chief executive, and creative director. In a statement, Fiorucci confirmed that it has been acquired by Swiss investor, sportswoman and philanthropist Dona Bertarelli and that it will undergo a complete “...
Jul 13, 2023
British designer Daniel Fletcher is said to have confirmed that he is preparing to leave his role as menswear artistic director at Fiorucci behind. Fletcher, who joined the house towards the end of 2019, announced the move in a statement to WWD where he said that it had been an honour to contribute to the brand and wished Fiorucci all the best...
Jun 13, 2023
Italian fashion house Fiorucci has introduced its spring/summer 2022 collection and campaign to Los Angeles shopping destination Fred Segal. The famed department store, made famous by its A-list celebrity clientele, is currently home to a Fiorucci pop-up space at their 8500 Sunset Boulevard flagship store. The installation is currently shoppable...
Apr 20, 2022
Italian brand Fiorucci has unveiled the debut collection from its new menswear artistic director, British designer Daniel Fletcher with appointments during London Fashion Week Men’s. The starting point for the autumn/winter 2020 collection for Fletcher began with a visit to the Italian labels archive, explained the show notes, where the designer...
Jan 7, 2020
Italian brand Fiorucci has named British designer Daniel Fletcher as its new menswear artistic director as it looks to grow the brand following its relaunch in 2017. The move marks a significant shift in Fiorucci’s approach to menswear, as it looks to grow the category, and will see Fletcher showcasing the brand’s first new menswear offering...
Dec 19, 2019
Fiorucci is going back to its Italian roots. The brand is preparing to debut its spring 2019 collection at trade show White Milano, scheduled for September 21 to 24 to align with Milan Fashion Week. The Tortona 27/Superstudio Più will be hosting a special area where Fiorucci has been invited to showcase their new collection. The brand is also...
Jul 18, 2018
Italian fashion brand Fiorucci has changed hands. Lingerie expert Janie Schaffer – former CEO at Victoria´s Secret – has announced the acquisition of the brand from Japanese Itochu. As reported by ‘The Sunday Times’, the deal has been negotiated over a couple of months, with the transaction been finalised back in June, when Elio Fiorucci,...
Nov 4, 2015
