FitFlop news and archive

LFW AW24: Roksanda debuts footwear collaboration with FitFlop

Against the backdrop of Tate Britain, Roksanda showcased a collection that took inspiration from one of her architectural heroes, Le Corbusier and his summers spent in the south of France for a colourful take on autumn/winter. Celebrating the “beauty found within the human soul and its dialogue with nature,” the collection featured elegant,...

Fashion Featured

FitFlop rebrands to target a younger consumer and energise growth

UK-based FitFlop, known for its ergonomic and wellness footwear, is rebranding for spring 2024 “to power their next stage of growth” at home and internationally. The new ‘Smart Moves’ campaign offers a new look and feel for the brand across all creative direction, including colour palettes, silhouettes and brand logos to target a younger...

Fashion |In Pictures

FitFlop launches Active collection specifically designed for women

UK-based footwear brand FitFlop has leveraged its 15-plus years of biomechanical science and ergonomic engineering expertise to launch an Active collection specifically designed for women. The collection features two key styles an advanced running shoe designed to help women “move happy,” alongside a ground-breaking slide designed to restore...

Retail

FitFlop opens largest store in the Middle East

UK-based ergonomic and wellness footwear brand FitFlop is continuing its international expansion in key strategic markets with the opening of its largest retail space in the Middle East to date. The store in Abu Dhabi is the latest launch in the brand’s elevated, global retail programme, building on the existing 145 standalone FitFlop stores...

Retail

FitFlop continues its retail expansion in Thailand

FitFlop, which this year has secured multiple new distributors in Canada, Eastern Europe, and Asia to boost global growth, is continuing its retail expansion in Thailand with local partner CMG. The new store in Thailand from the UK-based ergonomic and wellness footwear brand marks the first featuring its new retail design concept, which aims to...

Fashion Featured

FitFlop to debut Roksanda collaboration at LFW in February

UK-based FitFlop, known for its ergonomic and wellness footwear, has announced a design collaboration with London Fashion Week womenswear brand Roksanda. In a statement, FitFlop said it would be partnering with the London-based designer brand for autumn/winter 2024 and spring/summer 2025, where Roksanda Ilinčić will work with the footwear brand...

Business

FitFlop to “re-energise” presence in Ireland

UK-based footwear brand FitFlop has announced plans to renew its focus on the Irish market as it looks to “re-energise” its presence in the Republic of Ireland and Northern Ireland. In a statement, FitFlop said it sees the Irish market as a “key territory” at the heart of its business and ambitious growth plans, and the region will be directly...

ManagementFeatured

FitFlop secures new distributors to support global expansion

Ergonomic and wellness footwear brand FitFlop has secured multiple new global distributors to boost its global growth. In a statement, FitFlop said it has secured strategic partnerships with Slavin+Raphael, Albion 1879, Orbico, The Fais Group, and Baltic Street Distribution, as well as expanded its deal with Central Retail as it looks to enter...

Retail

FitFlop opens first US store in New York

FitFlop, the ergonomic and wellness footwear brand, has opened its first US store on Mercer Street in New York as it begins its expansion programme for the brand in the US. The opening is part of the footwear brand's global retail expansion plan, which includes “an aggressive rollout” in India with its partner Metro Brand after securing...

ManagementFeatured

FitFlop secures long-term funding to accelerate growth

Footwear brand FitFlop has secured a new five-year 30 million US dollar revolving credit facility from independent lender Aurelius Finance Company (AFC) to support its long-term growth ambitions. In a statement, the London-based wellness footwear brand said the new flexible funding would support increased investment in its branding, marketing...

ManagementFeatured

FitFlop hires Phil Borthwick as CMO, Jude White to join as creative director

Wellness footwear company FitFlop has announced the appointment of Phil Borthwick as chief marketing officer (CMO) and Jude Whyte as creative director, both of whom bring a wealth of experience with backgrounds in fashion and e-commerce. Borthwick, the company said, will join the business at the start of 2023 and is tasked with delivering a...

Fashion |In Pictures

Yinka Ilori launches first footwear collection with FitFlop

London-based multidisciplinary artist and rising design star Yinka Ilori has unveiled his first-ever footwear collection with FitFlop for spring/summer 2022. Ilori, who began his career up-cycling furniture pieces to give them a new lease of life with vibrant colours and fabrics inspired by his British-Nigerian heritage, has brought his joyful...