Football news and archive

Fenwick named Newcastle United partner

British department store chain Fenwick has been named as the newest commercial partner for football club Newcastle United (NUFC) as the duo look towards bolstering their local community. The move was described as the “next phase of investment for Fenwick”, which is already working on a 40 million pound renovation project of its Newcastle...

Business

Puma to expand use of Re:Fibre tech for all replica football jerseys

Sports giant Puma has said that it will be replacing its formerly used recycled polyester with its textile-to-textile Re:Fibre product in all Puma football club and federation replica jerseys from 2024 onwards. The move comes as the brand reported it was scaling up textile recycling technology Re:Fibre, which initially launched as a pilot in...

Business

Adidas and Stella McCartney team up on away kit for Arsenal Women

Sportswear giant Adidas has unveiled the first away kit and travel range for Arsenal Women football team made in collaboration with British designer Stella McCartney. The limited-edition, eight-piece collection includes looks for both on and off the pitch, with items such as a jersey, shorts, zip-up jacket, track-style pants and an oversized tee...

Fashion |In Pictures

Rihanna returns to Fenty x Puma with a football trainer

Rihanna has returned as the creative director of Fenty x Puma by taking on Puma’s Avanti, which merges two Puma icons, the leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider. The Fenty x Puma Avanti is born out of Rihanna’s love of football and offers a fashion take on the current football trend,...

Business

Nike to sell Lioness’ goalkeeper shirt following mounting backlash

Sportswear giant Nike has caved under mounting pressure from outraged fans, now stating that it will manufacture replicas of Mary Earp’s England goalkeeper shirt. The company was faced with hefty criticism, and a petition signed by 150,000 people, after it opted not to sell the Lioness’ top as part of its World Cup collection. Despite being the...

Fashion

Harry Kane fronts Skechers first football boots

England’s national football team captain, Harry Kane, who recently moved to FC Bayern Munich from Tottenham Hotspur, has signed a long-term partnership with football brand Skechers to front its first football boots launching in the UK and Europe in September. In a statement, Skechers said that the deal marks a “lifetime” commitment from Kane,...

Business

Raheem Sterling launches production agency, Clarks to be first partner

UK footballer Raheem Sterling has partnered with music video director Carly Cusson on the launch of a new creative production agency, Playmaker Films. The duo, who have worked together previously on the creation of video products for brands, are looking to position the firm as a platform specialising in branded content, advertising and music...

People

Crystal Palace F.C. appoints creative lead for retail products

Premier League football club Crystal Palace has appointed Kenny Annan-Jonathan as creative lead to help the sports team launch an autumn/winter 2023 apparel range for supporters. In the newly created role, Annan-Jonathan, founder and director of sports marketing and management agency The MailRoom, has been tasked with helping to “expand and...

Business

Adidas renews 1.1 billion dollar partnership with Manchester United

Sportswear giant Adidas has renewed its partnership with British football club Manchester United, extending the duo’s relationship for a further 10 years until June 2035. The deal, which amounts to 900 million pounds (or over 1.1 billion dollars), will see Adidas continue on as the football club’s official kit supplier. Manchester United and...

Business

CMA rules JD and Leicester City FC broke competition rules

Following a lengthy investigation into the duo’s operations, the UK’s Competition and Markets Authority (CMA) has officially found JD Sports and its partner Leicester City Football Club Limited guilty of breaking competition law. The decision comes in regards to allegations that the two companies colluded to restrict competition in the sale of...

Retail

Paris Saint-Germain to open new Las Vegas store in Lids partnership

Football club Paris Saint-Germain (PSG) is extending its long-term partnership with Lids and Fanatics with the opening of a new store location in Las Vegas. Lids has been operating the French football club’s retail network since the duo debuted PSG’s first permanent store in Los Angeles in 2021, later adding locations in New York, Miami and...

Fashion Featured

Football World Cup: Nike, Adidas and Puma do not sell goalkeeper jerseys

Major sporting goods groups such as Nike, Adidas and Puma rely on an ever-growing selection of football jerseys and even offer special, alternative and warm-up jerseys for fans. Even the apparel of the professional women's teams are now part of the companies' fan range - apart from the goalkeeper's jerseys for the World Cup. The missing...