Forever 21 news and archive

Forever 21 names new US partners to drive growth and wholesale expansion

Authentic Brands Group (Authentic), the global brand development and licensing platform, has announced a new partner network for Forever 21 in the US, as it looks to transform the fashion retailer into a digital-first, consumer-led brand. The new strategic partnership network aims to usher in a “new chapter” for Forever 21 by driving digital...

Retail

Forever 21 plots fourth re-entry into China, plans physical stores

Forever 21, a fast fashion retailer that filed for bankruptcy in the US, is making its fourth attempt at entering the Chinese market. Parent company Authentic Brands Group has reportedly partnered with local operator Chengdi to roll the brand out in the region. The news was shared at a press day and reported on by multiple news platforms,...

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Retail

Retail reckoning: CaaStle, Hudson’s Bay, and Forever 21 lead grim wave of 2025 liquidations

The first half of 2025 has been marred by an increasing number of retailers and their partners descending into bankruptcy, and ultimately liquidation, as the market continues to grapple with waning consumer confidence and heightened competition. From Forever 21 to Hudson’s Bay, we explore some of the most notable bankruptcies of the year so far,...

Retail

Forever 21 expected to close all 354 US stores on May 1

Forever 21 is officially shutting its doors. The fast fashion retailer is believed to be preparing to close all of its 354 US stores today, May 1. This is according to court documents obtained by USA Today. The company’s operator, F21 OpCo, had been given until April 30 to find a buyer for the brand, however, no such party has stepped forward....

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Business

Forever 21 holds mass liquidations sales across all US locations after filing for bankruptcy

Former fast-fashion giant Forever 21 is currently running mass liquidation sales across all its US store locations and online following its recent bankruptcy filing. The news comes days after F21 OpCo LLC, Forever 21's US branch operator, filed for bankruptcy. Once an iconic North American fashion chain that aimed to bring the latest trends to...

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Forever 21 to close its US operations after filing for bankruptcy

Forever 21, once a dominant force in fast-fashion retail, is set to permanently close all of its US stores after filing for bankruptcy for the second time, Reuters reports. Forever 21 stores outside the United States are not involved in this case. The company’s US operations cited several factors behind the closure, including intense competition...

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Forever 21 to reportedly shutter Los Angeles headquarters

US fashion retailer Forever 21 is believed to be preparing to close its Los Angeles corporate headquarters ahead of a potentially incoming bankruptcy filing, which could also result in the shuttering of 200 stores. According to a regulatory filing with the California Employment Development Department, seen and initially reported on by Los...

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Forever 21 reportedly closing 200 stores amid second bankruptcy

Fast fashion retailer Forever 21 is believed to be on the verge of closing 200 of its stores as its operator in the US, F21 OpCo, prepares for the launch of a bankruptcy process. According to sources for Bloomberg News, this process will start next month, during which it is understood that a buyer will also be sought for the retailer’s remaining...

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Forever 21 exits Colombian market as income drops

US fast fashion retailer Forever 21 is believed to be preparing to shutter in the Colombian market 12 years after its initial entry. The news follows the closure of the retailer’s flagship store in Bogotá, according to local news outlet elColombiano, which said that Forever 21’s additional three stores in Medellín and Bucaramanga are to succumb...

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Shein strengthens ties with Forever 21 for online co-branded collection

Authentic Brands Group and Shein have signed a new long-term agreement regarding Forever 21, which sees Shein launch an exclusive Forever 21 co-branded clothing line on its websites in the US, parts of Europe, and Australia. This development sees the two fast-fashion brands strengthen their current partnership while expanding their reach. The...

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Business

Shein and Sparc Group establish strategic partnership to explore new strategies

Shein has entered a strategic partnership with Sparc Group in a bid to expand the duo’s reach across the US and explore new business strategies. While Shein will acquire an around one-third interest in Sparc Group, the firm that oversees Authentic Brands Group and Simon Property Group, Sparc is to become a minority shareholder in the Chinese...

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Authentic Brands Group's acquisition strategy: A look at the past five years

The American Authentic Brands Group (Authentic) is becoming an increasingly important player in the fashion industry, partly thanks to the various acquisitions it has made in recent years. The group seems to be pursuing a buy-and-build strategy and already has more than 40 brands in its portfolio. If you have lost track of all recent...