Fórmula 1 news and archive

Pacsun launches Formula 1 Las Vegas capsule collection ahead of Grand Prix 2025

Californian apparel brand Pacsun has launched its Formula 1 Las Vegas collection ahead of this weekend's race. The collection includes a range of apparel and accessories for men and women, featuring fresh graphics, matching sweatsets, and items that encapsulate the energy, thrill, and style of Formula 1 and beyond. Pacsun launches latest Formula...

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Lewis Hamilton renames business venture

British Formula 1 driver and entrepreneur Lewis Hamilton, who has been a frequent fashion collaborator with brands such as Dior and Lululemon, is renaming the company that encompasses all aspects of his career and business ventures. The organisation, previously known as Project 44, will now be called Lewis Hamilton Ventures, the seven-time...

Fashion

New Era strengthens ties with F1 with Atlassian Williams Racing

British F1 team Atlassian Williams Racing has signed a multi-year partnership with American lifestyle apparel and headwear brand New Era, starting from the 2026 Formula 1 season. The move will see New Era designing and producing a full range of apparel, headwear, and accessories for the entire team, drivers, and fans, replacing Atlassian...

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AllSaints unveils F1 collaboration with Atlassian Williams Racing

British premium fashion brand AllSaints has launched a collaboration with Formula 1 (F1) team Atlassian Williams Racing. The nine-piece limited-edition collection has been designed to combine the worlds of “cutting-edge motorsport and effortlessly cool fashion with an attitude,” explains AllSaints in the press release, drawing inspiration from...

Retail

Selfridges to open Formula 1 pop-up

Luxury department store Selfridges is turning its ‘Corner Shop’ pop-up space at its Oxford Street flagship in London into a multi-sensory homage to Formula 1 later this month. The ‘F1 75 Years in Motion’ pop-up will open on June 23 and offer an immersive experience exploring 75 years of high-octane history through a curated journey, featuring...

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Tommy Hilfiger named as official apparel partner for Cadillac Formula 1 Team

Tommy Hilfiger, part of PVH Corp., is strengthening its ties with Formula 1 after signing a multi-year apparel and lifestyle sponsorship agreement with Cadillac, the new Formula 1 team backed by TWG Motorsports and General Motors, which is joining the grid in 2026. In a statement, Tommy Hilfiger said it would bring its spirit of “fashiontainment...

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Fashion

Louis Vuitton bets on speed and spectacle with Monaco Grand Prix partnership

Louis Vuitton is extending its presence on the global sporting stage with a renewed focus on Formula 1, unveiling a custom Trophy Trunk for the 2025 Formula 1 TAG Heuer Grand Prix de Monaco. The move is part of a broader luxury-sector shift: aligning heritage brands with the cultural momentum of elite sport. At the Monaco Grand Prix — arguably...

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Louis Vuitton embarks on decade-long partnership with Formula 1

The elite worlds of luxury and motorsport have just gotten closer, as Louis Vuitton announced a 10-year partnership with Formula 1. The collaboration, announced as part of LVMH’s broader alliance with Formula 1 unveiled in October 2024, places the French luxury house at the centre of the sport’s global spectacle, coinciding with the series’ 75th...

Fashion

Malbon Golf teams up with Formula 1 once more for Las Vega Grand Prix capsule

Malbon Golf is teaming up with the Grand Prix in Las Vegas once more for a special collaborative collection. The sportswear and lifestyle brand partnered with the Las Vegas Grand Prix again for a new collection that will debut ahead of the Formula 1 race, which will run from November 21 to 23 on the Las Vegas Strip. The new collaboration builds...

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LVMH signs 10-year partnership with F1

French luxury conglomerate LVMH Moët Hennessy Louis Vuitton has signed a 10-year partnership agreement with Formula 1 to become the motorsport’s global partner. The move comes as F1 prepares to celebrate its 75th anniversary in 2025 and will see several of LVMH’s Maisons involved in the partnership, including Louis Vuitton, Moët Hennessy and TAG...

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Fashion

From the cockpit to the clutch: Ferrari launches made-to-order service for racing bag

Design a bag as individually as a car? Ferrari's new made-to-order service makes it possible. The Italian brand has launched a made-to-order service for the so-called 'Maranello Clutch', Ferrari announced on Tuesday. The bag, which is named after the location of the company's factory and is modelled on the 'Daytona SP3' car model, can now be...

Fashion

Pacsun launches newest F1 collection in Miami, Florida

Pacsun has launched its latest Formula 1 collection in Miami, Florida, during a special event as the first US-based race of the season took place. Kicking off the Formula 1 Miami Grand Prix 2024, Pacun hosted a special launch party at its Aventura store last Thursday. In addition, the fashion youth retailer set up an interactive pop-up truck at...