Fragrance news and archive

66°North launches new fragrance with Fischersund Perfumery

Icelandic B Corp outerwear brand 66°North has launched its second fragrance with Reykjavík-based Fischersund Perfumery, inspired by the haunting nature of glaciers. The ‘Jöklalykt’ fragrance is described as an “ode to Icelandic glaciers” and includes key elements of fresh air, Geosmin, wet dirt and petrified wood to create a unique scent that...

Fashion |Beauty

Weekday collaborates with fragrance house Unifrom

Swedish brands fashion label Weekday and fragrance house Unifrom are collaborating on a “sensory” limited-edition concept featuring a perfume oil and a raw denim clothing collection. The Unifrom + Weekday ‘Tissue Feast’ collaborative collection launches on November 30 and aims to offer a “sensory feast that invites exploration beyond the...

Retail |Beauty

Glossier opens London pop-up dedicated to its fragrance

Beauty brand Glossier has opened a new two-month-long pop-up on London’s Regent Street dedicated to its fragrance ‘Glossier You’. The immersive experience, entitled ‘Realms of You’ invites visitors into a “deconstructed world” for its signature fragrance “through the conceptual lens of the five senses”. Located at 173 Regent Street, the pop-up...

Retail |Beauty

Creed opens new flagship in Covent Garden

Luxury perfumier Creed has opened its latest flagship store in Covent Garden, London, unveiling a new store design and its third standalone boutique in the UK. Situated on 14 King Street, the new 365 square-foot store from the luxury perfume house showcases its most extensive product range yet, including rare exclusives, alongside a welcoming...

Fashion |Beauty

Pleasing brand unveils ‘world of fragrance’ at Selfridges

Beauty and lifestyle brand Pleasing, founded by singer and actor Harry Styles, has unveiled its debut fragrance collection at The Corner Shop at Selfridges on London’s Oxford Street. The launch marks the beauty brand’s debut fragrance offering as well as its first-ever global retail partnership, with Selfridges showcasing the scents with a space...

BusinessFeatured

Unilever Ventures and True Beauty Ventures invest in The 7 Virtues

Unilever Ventures, the venture capital arm of the Unilever Group, has joined forces with US-based investment firm True Beauty Ventures to invest in clean fragrance pioneer The 7 Virtues for an undisclosed amount. The joint investment marks the first time either company has invested in the fragrance category, with both Unilever Ventures and True...

Fashion

Perry Ellis launches new fragrance collection

Perry Ellis International, Inc. (PEI), has launched a new fragrance collection for men. Encompassing two fragrances, Perry Ellis Red Sky and Sky, the launch sees the fashion brand expand its presence in the fragrance market. Inspired by the natural beauty of the great outdoors, Red Sky builds on the foundation of the original Sky fragrance...

Fashion

Wrangler teams up with Tru Western for new fragrance

Denim brand Wrangler has launched a new original cologne and perfume developed in collaboration with Western fragrance company Tru Western. The new line of scents sees the companies lean into their Western roots to channel “the cowboy spirit” into a cologne for men and a perfume for women. Jenni Broyles, senior vice president at Wrangler, said...

Fashion |Beauty

Stetson unveils new luxury fragrance inspired by its Western heritage

Heritage hat brand Stetson has teamed up with beauty platform Scent Beauty, Inc. to launch a new luxury fragrance designed to target “the next generation of Stetson man”. The cologne is called ‘Stetson Legend' and aims to offer a modern, elevated expression of the brand’s iconic Western heritage, while embodying the quality and sophistication...

Business

Estée Lauder Companies to establish Parisian atelier to bolster fragrances

Beauty giant Estée Lauder Companies (ELC) has said it will be establishing an atelier in Paris, France, as it looks to bolster strategic ambitions in the area of luxury and prestige fragrances. Through the atelier, which will exclusively be focused on fragrance innovation and craftsmanship, ELC is hoping to capitalise on the momentum of the...

Fashion |Beauty

Chanel to transform diner in New York to celebrate Chance fragrance

Chanel is transforming a local diner in Williamsburg, Brooklyn to celebrate the launch of its Chanel Chance Eau Fraîche eau de parfum, as well as the opening of its new fragrance and beauty boutique in the New York neighbourhood. The Chanel Lucky Chance Diner, located on the corner of Wythe Avenue and North 10th Street, within walking distance...

Fashion |Beauty Featured

Gabriela Hearst launches debut fragrances with Fueguia 1833

Fashion designer Gabriela Hearst has launched two fragrances in collaboration with perfumer Fueguia 1833 based on two stages of her life, childhood in Uruguay and womanhood in New York. The collaboration marks the first time Fueguia 1833 has partnered with a fashion designer and Gabriela Hearst’s first foray into the world of fragrance and...