Frame, the California-based fashion brand known for its denim and minimalist sensibility, has entered into its first partnership with Sotheby’s, the 281-year-old auction house. The result is a 31-piece capsule collection that fuses preppy classics with the sartorial mood of 1980s Upper East Side, a decade when art and finance competed—and often...
Jun 5, 2025
New York-based fashion house Carolina Herrera, known for its elegant and bold fashion, has unveiled a denim capsule collection with American fashion brand Frame. The limited-edition collection came to fruition through the shared vision of Frame’s co-founder and creative director Erik Torstensson and Carolina Herrera’s creative director Wes...
Nov 19, 2024
Californian luxury fashion house Frame is pushing forward its expansion in Europe, the Middle East and Africa with the appointment of Thomas Lecoq as chief executive officer for its operations in the three regions. Lecoq, who has more than 15 years of experience within the fashion industry, having held key positions at brands such as Ganni,...
Mar 14, 2024
Californian luxury fashion brand Frame has opened its second London store with a new retail design concept envisioned as a gallery. Located at 94 Marylebone High Street, Frame’s new London flagship features a retail concept conceived by co-founder and creative director Erik Torstensson that utilises AI in the design and development process....
Oct 16, 2023
Frame, an American lifestyle brand, has partnered with Julia Sarr-Jamois, the Fashion Director, Stylist and Consultant at British Vogue. As fashion houses seek new ways to launch activations and generate interest in their collections, collaborations with artists, homeware businesses, and brand hacks have become increasingly common. Together, Ms...
Apr 27, 2023
Los Angeles-based luxury lifestyle brand Frame has opened its first retail store in the UK in South Kensington, London. The opening marks Frame’s fifteenth retail location, adding to its stores in New York, Boston, San Francisco, and Dallas. The London store will act as the brand’s first European flagship. Located on Draycott Avenue, within the...
Mar 21, 2022
American denim brand Frame has launched a new sustainable collection called ‘Pure’ that features washes that use virtually no water in their production, as part of its ongoing commitment to sustainable and responsible practices. The 10-piece Pure denim collection has been produced with Saitex USA, said to be one of the cleanest denim...
Mar 2, 2022
More and more eco-conscious innovations are seeing the light of day and the circular economy is surely one of them. The fashion industry is used to a linear production, which by definition ends with garments in landfills. But many shifts have occurred over the last few years to offer a more sustainable and ethical approach to a product’s life....
Oct 26, 2021
Premium American denim brand Frame has launched (Bio) Degradable jeans in partnership with Milan-based and family-run Candiani made from 100 percent cotton that is 100 percent biodegradable. The (Bio) Degradable denim collections for both menswear and womenswear features three innovative fabrics: Rigid 727, Comfort Stretch 785, and Super Stretch...
Sep 7, 2021
Italian group Brama just added a new brand to its portfolio. The group, known for its American premium brands, has just added Frame for its EMEA market from its newest season. Frame was founded in 2012 in Los Angeles as a denim-based company. Combining Parisian roots with 1970's fashion nostalgia, the contemporary label produces ready-to-wear...
Sep 18, 2017
Frame, the fastest growing premium brand in the US, has launched international shipping to a host of countries including the UK, Canada, Australia, Japan and a number of European countries as part of its expansion plans. Founded by Jens Grede and Erik Torstensson in 2012, Frame quickly became known as the off-duty models favourite denim brand....
May 16, 2017
