Frame news and archive

Frame collaborates with Alexandra Leclerc

Fashion and denim brand Frame has unveiled a collaborative collection with Alexandra Leclerc, the wife of Formula 1 Ferrari driver Charles Leclerc. In a statement, Frame describes Leclerc as both a collaborator and a muse for this 21-piece collection, which draws inspiration from the “quiet glamour and cinematic allure of Monaco,” to offer a...

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People

The minds behind Skims and Good American: Who are Jens and Emma Grede?

Celebrity brands are not a new phenomenon, yet in the present day, their size rivals traditional conglomerates, competing through scalable models fuelled by the monetisation of star power and social influence. Husband-and-wife team Jens and Emma Grede have become major players in this world, operating behind the scenes to prove that reach and...

Fashion

Frame and Sotheby’s team up in a stylised tribute to 1980s art-world chic

Frame, the California-based fashion brand known for its denim and minimalist sensibility, has entered into its first partnership with Sotheby’s, the 281-year-old auction house. The result is a 31-piece capsule collection that fuses preppy classics with the sartorial mood of 1980s Upper East Side, a decade when art and finance competed—and often...

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Fashion |In Pictures

Carolina Herrera unveils denim collaboration with Frame

New York-based fashion house Carolina Herrera, known for its elegant and bold fashion, has unveiled a denim capsule collection with American fashion brand Frame. The limited-edition collection came to fruition through the shared vision of Frame’s co-founder and creative director Erik Torstensson and Carolina Herrera’s creative director Wes...

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Management

Frame eyes expansion with new CEO of EMEA markets

Californian luxury fashion house Frame is pushing forward its expansion in Europe, the Middle East and Africa with the appointment of Thomas Lecoq as chief executive officer for its operations in the three regions. Lecoq, who has more than 15 years of experience within the fashion industry, having held key positions at brands such as Ganni,...

Retail|In Pictures

Frame opens second London store in Marylebone Village

Californian luxury fashion brand Frame has opened its second London store with a new retail design concept envisioned as a gallery. Located at 94 Marylebone High Street, Frame’s new London flagship features a retail concept conceived by co-founder and creative director Erik Torstensson that utilises AI in the design and development process....

Fashion

Frame launches collaboration with stylist Julia Sarr-Jamois

Frame, an American lifestyle brand, has partnered with Julia Sarr-Jamois, the Fashion Director, Stylist and Consultant at British Vogue. As fashion houses seek new ways to launch activations and generate interest in their collections, collaborations with artists, homeware businesses, and brand hacks have become increasingly common. Together, Ms...

Retail|In Pictures

Frame opens first London store

Los Angeles-based luxury lifestyle brand Frame has opened its first retail store in the UK in South Kensington, London. The opening marks Frame’s fifteenth retail location, adding to its stores in New York, Boston, San Francisco, and Dallas. The London store will act as the brand’s first European flagship. Located on Draycott Avenue, within the...

Fashion

Frame launches denim collection made using virtually no water

American denim brand Frame has launched a new sustainable collection called ‘Pure’ that features washes that use virtually no water in their production, as part of its ongoing commitment to sustainable and responsible practices. The 10-piece Pure denim collection has been produced with Saitex USA, said to be one of the cleanest denim...

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Fashion

Denim trends: The rise of circular denim

More and more eco-conscious innovations are seeing the light of day and the circular economy is surely one of them. The fashion industry is used to a linear production, which by definition ends with garments in landfills. But many shifts have occurred over the last few years to offer a more sustainable and ethical approach to a product’s life....

Fashion

Frame launches (Bio) Degradable denim collections

Premium American denim brand Frame has launched (Bio) Degradable jeans in partnership with Milan-based and family-run Candiani made from 100 percent cotton that is 100 percent biodegradable. The (Bio) Degradable denim collections for both menswear and womenswear features three innovative fabrics: Rigid 727, Comfort Stretch 785, and Super Stretch...

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Business

Brama acquires Frame to expand its portfolio of American brands

Italian group Brama just added a new brand to its portfolio. The group, known for its American premium brands, has just added Frame for its EMEA market from its newest season. Frame was founded in 2012 in Los Angeles as a denim-based company. Combining Parisian roots with 1970's fashion nostalgia, the contemporary label produces ready-to-wear...