Frame Denim news and archive

From Net-a-Porter to the courtroom: When luxury turns into dirty laundry

I first encountered Natalie Massenet in the nascent days of Net-a-Porter. This was long before she was made a Dame, long before the merger with Yoox or the sale to Richemont, and well before the scandal that now has the fashion industry’s tongues wagging. Back then she hand-picked pieces herself: runway and campaign looks, labels like Missoni,...

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Management

Frame eyes expansion with new CEO of EMEA markets

Californian luxury fashion house Frame is pushing forward its expansion in Europe, the Middle East and Africa with the appointment of Thomas Lecoq as chief executive officer for its operations in the three regions. Lecoq, who has more than 15 years of experience within the fashion industry, having held key positions at brands such as Ganni,...

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Fashion

Frame Denim launches virtual shopping

American fashion brand Frame, best known for its denim, has partnered with virtual shopping platform Hero to launch virtual shopping for customers online. According to the brand, the new virtual service has grown Frame’s average order values by 61 percent. Customers can chat and have live video consultations with Frame stylists. Stylists are...

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Fashion

Frame Denim launches capsule collection via Tmall & Lane Crawford

Frame Denim has created a limited-edition collection in honor of Lunar New Year. Featuring motifs such as oxen emblazoned on sweatshirts and wishes for good fortune, as well as denim playfully decorated with bright patches. This capsule and its retail strategy represents the Frame's efforts to engage a larger global audience, as it reaches the...

Retail

Frame Denim launches e-commerce

Frame Denim is going digital. The brand has launched their e-commerce site, and they are planning on opening their first store this month. “Our goal with Frame-Store.com was to make our brand content as shoppable as possible,” cofounder Erik Torstensson told WWD. “Whether you are viewing the homepage, a look book or showing a piece of related...