Frederick's of Hollywood news and archive

Frederick's of Hollywood names new creative director

American lingerie brand Frederick's of Hollywood has appointed fashion designer and celebrity stylist Candice Cuoco as its new creative director. Cuoco will oversee the brand's creative direction and product design, focusing on modern lingerie to create collections that embrace Frederick’s of Hollywood’s storied past with fresh designs for the...

Fashion

Megan Fox signed to deal with Frederick's of Hollywood

Actress Megan Fox, who rose to fame thanks to the Transformers film franchise, has been signed with Authentic Brands Group as a co-owner, brand stakeholder, collaborator, and global ambassador to Frederick's of Hollywood. This is the first partnership of its kind since ABG acquired Frederick's of Hollywood in June of 2015. “Frederick’s of...

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Business

Authentic Brands takes over Frederick's of Hollywood

Brand Management firm Authentic Brands has taken over bankrupt lingerie company Frederick's of Hollywood. In April, Frederick's of Hollywood filed for bankruptcy court protection in Delaware. ABG put in a 22.5 million dollar horse bid for the brand as part of a court-approved action process. Reports say that no other company made an offer that...

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Business

Frederick ́s of Hollywood files for bankruptcy and finds a buyer

Earlier this week, Frederick’s of Hollywood filed for Chapter 11 bankruptcy protection after closing all its stores. Aimed to deal with the increasing debt, the lingerie retailer said it had reached an agreement with Authentic Brands Group. In virtue of the deal, Authentic Brands Group will pay 22.5 million dollars and 25 percent of future brand...