Retail
Coach converts plane into retail concept store in Malacca
American luxury brand Coach has unveiled a new immersive retail concept store in a converted Boeing 747 aircraft at Freeport A'Famosa Outlet in Malacca. Dubbed 'Coach Airways,' the outlet store and cafe are built inside a real 1981 Boeing 747-230B aircraft, and customers are given an entry pass resembling an air ticket to browse the store, which...
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