G-Star restructures store count
G-Star has redefined its geographic footprint in the United States. After the brand took a hit from the global coronavirus pandemic, like most brands have, they have decided to trim their fleet of stores to cut costs. G-Star will be continuing on with 10 thriving stores in the United States. This reduction in store count will help better...
Nov 11, 2020
G-Star files for Chapter 11 bankruptcy in the US
Dutch denim brand G-Star has filed for Chapter 11 bankruptcy in the US citing the impact of Covid-19 on the business. “As a result of this crisis, the previously initiated shift to online has accelerated, at the expense of the performance of physical stores,” a G-Star spokesperson told FashionUnited. “In order to cope with these structural...
Jul 6, 2020
In pictures: G-Star kicks off Tmall fashion show with Jaden Smith
Last weekend, G-Star delivered the opened the 10th edition of “See Now Buy Now” fashion show organized by Alibaba’s B2C marketplace, Tmall. The kick-off show presented the denim brand and Jaden Smith presented their recently launched sustainable collaboration collection titled “Forces of Nature”. The presentation marks the second appearance of...
Oct 25, 2018
Video: G-Star Campaign Uniform of the Free
Presenting the new global G-Star Raw campaign. Source: Herc the agency, YouTube.
Sep 5, 2018
Video: G-Star RAW and Jaden Smith team up for sustainable collaboration
Jaden Smith talks about teaming up with G-Star RAW for a sustainable collaboration. Source: G-Star RAW, YouTube
Mar 19, 2018
G-Star Raw unveils ‘Most Sustainable Jeans Ever’
London - G-Star Raw is set to launch its most sustainable denim jeans to date for Spring/Summer 2018, the G-Star Elwood RFTPi jean. This latest pair of jeans marks new milestone in responsible denim manufacturing as they are made from the first ever Cradle to Cradle Gold Level certified denim fabric. Developed in partnership with Dystar,...
Dec 4, 2017
Video: The G-Star RAW Suit Collection
The reveal of The G-Star RAW Suit Collection with Pharrell Williams at ComplexCon. Source: G-Star RAW, YouTube
Nov 6, 2017
Pharrell Williams launches G-Star Raw's Suit collection
London - Artist, producer and Head of Imagination at G-Star Raw, Pharrell Williams, has launched the brand's newest capsule collection: the Suit collection. A creative twist on formal business dress-codes, the new collection sees Williams and his team take famed Savile Row suit prints, such as the pin-strip and check, and apply them to the...
Nov 6, 2017
G-Star Raw launches EarthColors Jeans
London - Denim label G-Star has launched a new, innovative line of naturally dyed jeans. Named EarthColors Jeans, the range features sustainable dyes made from recycled plants and non-edible nutshells. Created together with dye-experts Archroma, the initiative is part of G-Star's wider aim to set an example for the rest of the industry and take...
Nov 3, 2017
Look: Sandberg Institute Graduation Exhibition ‘Eternal Erasure’
Amsterdam - How do you meet the needs of today’s consumers and anticipate the needs of tomorrow’s world? How, as a designer, do you deal with the ever-changing and fast pace of the industry and develop new, innovative ways of designing, producing, promoting, financing, selling and consuming? These were some of the questions that motivated...
Jun 16, 2017
(Re)defining sustainability within the fashion industry
London - Once seen as a niche part of the fashion industry, being eco-conscious has rapidly become one of the hottest 'topics' of our time. From luxury fashion houses to fast-fashion retailers, and everything in between - more and more fashion companies are responding to mounting consumer interest and 'going green.' On the surface,...
May 2, 2016
Kingpins: "Time to rethink what we can do with denim"
"Some denim brands do think of sustainability, but most just go for what looks good," said Kris Dumon, branding and futuristic consultant, and co-founderofWhy by Kingpins Show, to FashionUnited on sustainability in the denim industry. "Or they do certain collections that are sustainable, but not the entire range." Part of the reason attributed...
Apr 15, 2016