Gamification news and archive

Gamification software for fashion retailers: How and why it works

From Gucci to Nike, fashion brands around the world have been turning to gamification to improve their customers’ shopping experience. So, what exactly is gamification? It can be as simple as awarding points for purchases or as involved as creating different rewards for specific customer behavior. The guiding principle is the same: gamification...

Management |BACKGROUND Featured

How Hugo Boss is turning its biggest plant into a smart factory

The artificial intelligence and tablets deployed at the largest European production facility of German businesswear maker Hugo Boss may be astounding, but it’s the new ways in which humans and machines are interacting that is perhaps most noteworthy. “The interesting thing about technology is that it has made us human again," Joachim Hensch,...