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Gant relaunches with new sub-brand

London - Swedish lifestyle and fashion label Gant, known for its preppy tailoring, is launching a new sub-brand called Gant Diamond G as a nod to its heritage as a shirtmaker, as part of its wider brand identity relaunch. The new Diamond G range takes its name from the brand’s origins as a private label shirt manufacturer dating back to 1949,...

Sep 11, 2015

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