Gen Alpha news and archive

Pacsun opens Youth Council to wider applicant pool as brands bet on Gen Z input

Pacsun has shared the second cohort of its Youth Council and launched a new Ambassador Programme as it aims to leverage input directly from its target audience, Gen Z and Gen Alpha. Close to 1,000 Gen Z and Gen Alpha consumers applied to join the council this year, underlining the growing interest from consumers to co-create with Pacsun. Now in...

Fashion Partner Content

FS Live Webinar—Gen Alpha: Age of Autonomy

Gen Alpha is coming of age in a world of contradictions. They’re growing up alongside AI, automation, and ambient technology—yet facing increasing restrictions on how they learn, socialize, and move through the world. Curfews. Smartphone bans. Censorship. Constant surveillance disguised as protection. What happens when a generation raised on...

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Fashion |STUDY

Why Gen X may actually be more sustainable than Gen Z

Many assume that Gen Z is the most "woke" and environmentally conscious generation, and, for the most part, they are not wrong. A study by Deloitte found that those born between 1997 and 2012 are more likely to adopt sustainable habits than older demographics, from avoiding traveling by plane to embracing vegan or vegetarian diets and steering...

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Business

Kids are tomorrow’s shoppers and sustainability is a high priority

Gen Z and even Gen Alpha are fast becoming tomorrow’s shoppers, according to research from target audience company GWI Kids, with 15 percent stating that they shopped online in the last week, rising to a quarter among those who have access to a bank account. The ‘Kids These Days’ report delves into the attitudes, behaviours and beliefs of over...