Gen Z news and archive

Retail 2026: A year defined by division, authenticity and the suburban shift

As 2026 approaches, the US retail landscape looks increasingly like a study in contradictions. Placer.ai’s latest location-intelligence analysis shows a market splitting cleanly at the seams: value and luxury continue to rise, while the middle struggles to articulate its place. Off-price and thrift retail are attracting budget-conscious treasure...

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Fashion

No wash, no filter: Gen Z’s raw and real denim fix

A shift in the form of heritage, raw denim is re-emerging under the watch of a Gen-Z cohort that is guided by the thirst for directness, authenticity and self-expression. Against the backdrop of current multi-crisis, younger, brand-agnostic generations are pushing against fast trend cycles and by-passing marketing ploys to considerately work out...

Retail

Hyper-personalised and tech-centric: Gen Z seek experiences beyond retail in stores

A new report by American Express has unveiled what British high streets may look like when adapting to the expectations of the Gen Z consumer group over the next 25 years. According to the data, much of this demographic – shoppers up to 28 years old – are seeking out features beyond retail from stores, expressing a desire for social hubs in...

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Business

Why retail’s future depends on loyalty, not discounts

Black Friday and its many global offshoots are no longer the shopping phenomena they once were. Participation remains high, but enthusiasm is fading. According to new YouGov data, 35 percent of British consumers say they are less interested in mega sales than they were a few years ago. The reasons are telling: 63 percent cite misleading...

Fashion |Report

Gen Z pave the way for resale fashion going mainstream in the US

The secondhand market for fashion in the United States is booming, as 93 percent of consumers have purchased a secondhand item over the past year, according to the 2025 Recommerce Report by OfferUp in partnership with GlobalData, and Gen Z is reportedly at the forefront of this growth. Secondhand shopping has reached mainstream acceptance, with...

Fashion

Hollister partners with Crocs for limited-edition collection

American teen retailer Hollister has partnered with footwear brand Crocs to create a limited-edition, collaborative collection for fall. The Hollister x Crocs Dream Drop collection features matching Hollister fleece sets and Crocs’ signature clog for men and women. The women’s option includes a set made from Hollister Feel Good fabric in lilac...

Retail

Urban Outfitters partners with Levi's for second On Rotation in-store experience

Urban Outfitters has partnered with denim brand Levi’s to launch the second season of its immersive in-store experience, On Rotation. An ever-evolving retail concept, the new destination offers a mix of Levi’s iconic styles through the lens of UO’s unique perspective. Available online and in five select Urban Outfitters locations until September...

Retail

Bath & Body Works to offer its products in more than 600 college campuses nationwide

Bath & Body Works is going where its consumers are this fall - college. The personal care and home fragrance retailer is testing a new distribution strategy to reach younger shoppers and is now selling products in more than 600 campus stores. Launching right in time for the back-to-school season, the rollout marks the first time the retailer has...

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Business

LVMH’s luxury wobble: What happens when desire dulls

When the world’s largest luxury conglomerate catches a cold, the entire sector feels the chill, they say. That’s the message from LVMH’s latest quarterly earnings, which revealed a 9 per cent decline in fashion and leather goods sales, a sharp contrast to the brand’s post-pandemic boom and a reality check for a market that continues to be in...

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Fashion

G2 and Smiley tap into Gen Z’s gaming-fashion nexus with collab

In an era where digital identity holds as much sway as physical presence, esports giant G2 Esports and the iconic pop symbol Smiley have joined forces to launch a limited-edition capsule collection targeting a generation where gaming and fashion increasingly overlap. The collaboration marks a first for Smiley, both in the esports space and in...

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Fashion |Report

New Stitch Fix research highlights challenges of summer workwear dress codes

With temperatures hitting over 100 degrees Fahrenheit this week, the urge to wear a slip dress or flipflops to work increases, until traditional office dress codes come to mind, that is. A recent survey from Creative Access, a diversity and inclusion social enterprise, underscores this uncertainty when it comes to summer workwear: 82 percent of...

Fashion |In Pictures

Pacsun launches new premium menswear line: Field of Study by Pacsun

Californian lifestyle brand Pacsun has launched a new premium menswear line under the name Field of Study by Pacsun. Described as a "refined extension of the brand's core identity," the new line is inspired by elevated daywear favored by California's elite and upper class. Pacsun launches new premium menswear line: Field of Study by Pacsun...