GEN Z news and archive

ITV-backed brand Woo launches ‘mood-led’ marketplace for Gen Z

Woo, a brand backed by the UK’s broadcasting television network ITV, has launched a new “mood-led” marketplace centred around the subculture of wellness. The platform features a curation of both new and pre-loved products that have a lateral take on wellness, with categories including beauty and fashion, homeware and tech and lifestyle and art....

Nov 8, 2022

Fashion |Interview Featured

Sustainability expert slams viral TikTok fashion trend

Gen Z may be leading the sustainability charge but so far their eco-conscious hopes for the future is marred by their shopping habits and keeping fast fashion retailers like Shein and H&M in high demand. A viral hashtag on TikTok, called “Keep or Return”, has clocked over 140 million views. Here fashion bloggers order mountains of clothing to...

Aug 29, 2022

Research

Fashion Council Germany and The PVH Foundation partner for a new education programme “Generation Zukunft” aiming to educate German pupils about the fashion industry

Fashion Council Germany launches an education programme with its new partner, The PVH Foundation and PVH Corp, that is entirely dedicated to the education of German pupils at the average age of 15. This education project “Generation Zukunft” aims at fostering the adolescents’ understanding of social equality and diversity with special regards to...

Aug 18, 2022

Report

Gen Z content creator platform Fanfix acquired by SuperOrdinary

Fanfix, a platform for Gen Z content creators, has been bought by global brand accelerator SuperOrdinary. The tie up will allow creators to forge and monetize brand partnerships, while brands will gain access to millions of consumers and valuable consumer and creator insights, SuperOrdinary announced. It added the collaboration “will also lay...

Jul 25, 2022

Culture

Euphoria becomes most inspirational series for fashion searches

The popular television series Euphoria is reportedly now the most inspirational for global makeup and fashion choices according to a study by UK comparison site Uswitch. A Google search analysis by the platform over the last twelve months found that the show brought in over 1.3 million combined searches for related makeup and fashion looks. The...

Feb 10, 2022

NewsFeatured

Guess Europe launches the second Gen Z Lab with IED students

Guess Europe collaborated with Lifestyle-Tech Competence Centre (LTCC) to launch the second Gen Z Lab and a workshop with IED Milan students on 14 December at the brand’s European headquarters. The Gen Z Lab is a concept that was designed with the aim of co-creating with members of Generation Z, the first generation of digital content creators,...

Dec 20, 2021

Fashion

Fairy core and silk pyjamas among Pinterest holiday gift trends

Image-based social platform Pinterest has unveiled the most popular trends and searches on its site, by generation, as the holiday season comes upon us. According to the platform, this year holiday-related searches were already 43 times greater in August compared to last year. Following a lockdown-filled 2020, it seems people are more eager to...

Nov 23, 2021

RetailFeatured

5 ways brands can capture the Gen Z consumer in 8 seconds

Gen Z is the largest generation globally, with an annual spending power of 3 trillion dollars. As a group they are confident decision-makers, individualistic, and are behind all the latest trends to take over social media, the most recent being the Y2K comeback which emerged on TikTok. But they have an eight second attention span compared to the...

Nov 10, 2021

Business

Piper Sandler releases biannual Gen Z survey

Piper Sandler has released its biannual Gen Z survey of US teens. Core findings found that clothing is a number one priority for most teens, holding around 22 percent of wallet share. This is the first time since 2014 that it has claimed the top spot, surpassing food. Secondhand shopping has also gained traction, with teens allocating 8 percent...

Nov 3, 2021

Business

Hallyu 2.0 and the Korean Influence on Western European Luxury

Hallyu is a Chinese term that translates to the ‘Korean Wave’ and it refers the transcendence and increasing popularity of South Korean cultural exports such as South Korean TV dramas and pop music. The movement started in Asian countries such as China and Japan from the mid-1990s to the mid-2000s, and now the second wave - or ‘Hallyu 2.0’ - is...

Oct 8, 2021

Fashion

Study shows Gen Z willingness to rent clothes

A study by Washington State University has found that Gen Z are willing to use clothing rental services in order to reduce waste. The study, conducted by Ting Chi from the Department of Apparel, Merchandising, Design and Textiles, gave insight into both the buying behaviour of Gen Z as well as the possibility of the group becoming regular...

Aug 16, 2021

News

Study shows Gen Z willingness to rent clothes

Aug 16, 2021