Guess Europe collaborated with Lifestyle-Tech Competence Centre (LTCC) to launch the second Gen Z Lab and a workshop with IED Milan students on 14 December at the brand’s European headquarters. The Gen Z Lab is a concept that was designed with the aim of co-creating with members of Generation Z, the first generation of digital content creators,...
Dec 20, 2021
Image-based social platform Pinterest has unveiled the most popular trends and searches on its site, by generation, as the holiday season comes upon us. According to the platform, this year holiday-related searches were already 43 times greater in August compared to last year. Following a lockdown-filled 2020, it seems people are more eager to...
Nov 23, 2021
Gen Z is the largest generation globally, with an annual spending power of 3 trillion dollars. As a group they are confident decision-makers, individualistic, and are behind all the latest trends to take over social media, the most recent being the Y2K comeback which emerged on TikTok. But they have an eight second attention span compared to the...
Nov 10, 2021
Piper Sandler has released its biannual Gen Z survey of US teens. Core findings found that clothing is a number one priority for most teens, holding around 22 percent of wallet share. This is the first time since 2014 that it has claimed the top spot, surpassing food. Secondhand shopping has also gained traction, with teens allocating 8 percent...
Nov 3, 2021
Hallyu is a Chinese term that translates to the ‘Korean Wave’ and it refers the transcendence and increasing popularity of South Korean cultural exports such as South Korean TV dramas and pop music. The movement started in Asian countries such as China and Japan from the mid-1990s to the mid-2000s, and now the second wave - or ‘Hallyu 2.0’ - is...
Oct 8, 2021
A study by Washington State University has found that Gen Z are willing to use clothing rental services in order to reduce waste. The study, conducted by Ting Chi from the Department of Apparel, Merchandising, Design and Textiles, gave insight into both the buying behaviour of Gen Z as well as the possibility of the group becoming regular...
Aug 16, 2021
GUESS Europe, Lifestyle-Tech Competence Center (LTCC), and Microsoft announced the launch of the GUESS Z Lab, an innovative concept designed to collaborate and co-create with Generation Z. The first workshop took place on 20 May 2021 at the GUESS Europe headquarters in Bioggio and was attended by the students from USI's Master in Digital Fashion...
Aug 6, 2021
Italian discount fashion retailer Yoox is further tapping into the Gen Z demographic with the launch of a dedicated section to the age group on its website, called Hi_GuyZ!. Advertised as a place where “you can be yourself here, free your mind, find values similar to your own and be inspired by something new and different”, the space taps into...
Jun 2, 2021
Gen Z’s shopping behaviours are “strongly influenced” by brands commitments to social and environmental sustainability, according to a new report from marketplace Depop and consultancy firm Bain and Company. Based on a survey of 2,000 Gen Z Depop buyers and sellers in the UK, US and Australia, the ‘Futureproof: How Gen Z’s empathy, awareness and...
Jun 1, 2021
Guess Europe, the Lifestyle-Tech Competence Center (LTCC) and Microsoft have launched the Guess Z Lab, an innovative concept conceived to collaborate and co-create with Gen Z. The first workshop took place at Guess Europe’s headquarters in Bioggio, Switzerland and included 32 students from Ticino universities USI and SUPSI. A second workshop...
May 24, 2021
The Coronavirus has changed the way consumers shop. Given the various lockdowns throughout the last year, the fashion retail landscape has shifted to consumers purchasing more products online. Generation Z, those born between 1995-2010, have a significant buying impact and, according to new reports, have a spending power of 140 billion dollars...
Apr 15, 2021
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