Supermarket giant Asda wishes to take over Primark in the realm of fashion retail, with its clothing division now said to be leading its ongoing turnaround plan. Speaking to The Telegraph, Liz Evans, the managing director of Asda’s clothing brand George, said the company’s “long-term goal” was to challenge budget retailer Primark's leading...
Jun 30, 2025
Discarded garments from the likes of Next, George at Asda, Primark, H&M, Zara and Marks & Spencer have been uncovered in new dumps in the protected wetlands of Ghana, an hour outside the region’s capital city, Accra. According to an investigation by Unearthed and Greenpeace Africa, synthetic fast fashion from the UK and Europe was found in two...
Jun 19, 2025
Supermarket Asda has promoted Liz Evans, managing director of George, to chief commercial officer of non-food and retail. In a statement, Asda said that Evans would be leading the supermarket’s large store operations on a permanent basis alongside her leadership of the George clothing brand. Evans appointment is part of the supermarket...
Jan 15, 2025
For the third quarter ending 30 September 2024, supermarket giant Asda’s clothing range George delivered “strong performance”, with like-for-like sales increasing 4.9 percent. The retailer credited the uptick to its back-to-school range, which it said generated around 180 million pounds in sales, marking its “best performance to date”. The...
Nov 8, 2024
London Fashion Week designer Roksanda is collaborating with supermarket clothing brand George at Asda as part of LFW’s continued 40th-anniversary celebrations. The collaborative collection will offer Roksanda’s signature style to an accessible audience while raising funds for the BFC Foundation programme, a charity supporting the future growth...
Sep 11, 2024
Asda continued to deliver a strong online performance in grocery and clothing in the second quarter. Fashion retailer George under Asda grew its online revenues by 3.9 percent during the quarter under review. The company said in a release that total George clothing sales decreased 3.9 percent on a LFL basis, partly reflecting Asda’s strategic...
Aug 9, 2024
Asda has appointed David Devany as vice president for ecommerce, who is joining the company Iceland Foods. At Iceland Foods, he held the role of group chief customer, marketing and digital officer since 2020. The company said in a statement that Devany brings over 25 years of experience in ecommerce, digital and marketing, and will focus on...
Jul 4, 2024
UK supermarket giant Asda has welcomed a notable uptick in its revenue for the fiscal year 2023, increasing to 21,898 million pounds (excluding fuel) at a year-on-year growth rate of 7.1 percent. Net profit for the period came to 195 million pounds, up from a net loss of 354 million in FY22, while operating profit also improved to 637 million...
Jul 1, 2024
Funds managed by TDR Capital, a UK-based private equity firm, have acquired Zuber Issa’s shares in Asda. Mohsin Issa remains a co-owner in Asda alongside TDR Capital. The company said in a release that TDR Capital now owns 67.5 percent of Asda with 22.5 percent owned by Mohsin Issa and 10 percent by Walmart Inc. The transaction is set to...
Jun 10, 2024
Supermarket giant Asda has outlined its plans for a 50 million pound store upgrade programme as it looks to improve the shopping experience of its customers. While the programme is set to be carried out over 170 stores in total, 50 of larger stores will receive major updates, including the introduction of new in-store services and features....
May 30, 2024
Supermarket giant Asda has reported promising financials for the first quarter ending March 31, during which its revenues rose 6.6 percent to 5.3 billion pounds. Among the contributors, the retailer’s clothing brand George at Asda was cited to be a strong benefactor as it “outperformed the fashion and homewares markets during the quarter”, Asda...
May 21, 2024
Supermarket giant Asda has revealed a new brand identity and logo as part of a wider strategy that looks to take consumers’ preferences and perspectives into account. Executed following “extensive customer research”, Asda has updated its logo, typography and colour palette to reflect traits imposed on the retailer outlined in the survey’s...
May 17, 2024