Good American news and archive

Good American launches in Macy's for Spring 2025

Good American, the denim-focused brand co-founded by Khloé Kardashian and Emma Grede, has announced its official launch at Macy’s. Launching in 36 selected Macy’s across the nation for Spring 2025, Good American will then expand to 76 Macy’s locations from Fall 2025. The new partnership between the two sees Good American strengthening its...

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Report

Good American names Paul Griffin president

Good American, the denim-focused brand co-founded by Khloé Kardashian, has appointed Paul Griffin to the role of president. Griffin confirmed the news in a post on LinkedIn, where he said he was “looking forward to leading the team in the next chapters of growth across DTC, wholesale and retail, both domestically and internationally”. He joins...

Retail

Good American opens first-ever retail store in LA

Khloé Kardashian’s Good American has opened its first-ever retail store in Westfield Century City Mall, Los Angeles, as it looks beyond its existing direct-to-consumer presence and wholesale partnerships. Plans for the store were first unveiled back in August 2022, when it was described as a space that would “flip the traditional retail model on...

Fashion

Good American to launch on H&M.com in Sweden and Germany

Good American, the fully inclusive fashion brand co-founded by Khloe Kardashian and Emma Grede, is launching on H&M.com in Sweden and Germany as part of the retailer’s ‘H&M with Friends’ concept, with more territories expected to be announced in 2023. The ‘H&M with Friends’ concept is the retailer’s multi-brand destination and will offer...

Fashion

Good American launches open casting call in London

Good American, the jeans company founded by reality personality Khloe Kardashian and British entrepreneur Emma Grede, is to hold an open casting call in London. It will be the company’s 5th annual open casting, a marketing initiative it says represents the brand and its values of diversity, and part of its mission to make the fashion industry...

Retail

Good American to open its first store in Los Angeles

Good American, the inclusive fashion brand co-founded by Khloe Kardashian and Emma Grede, has announced it will open its first physical flagship store at Westfield Century City in Los Angeles. Slated to open in Q1 of 2023, the Good America store will mark the brand’s first foray into physical retail as it looks to expand on its existing...

Fashion

Zara collaborates with Good American on US capsule and pop-up

Spanish fashion chain Zara has revealed a new collaboration with Good American, a clothing brand co-founded by reality star Khloé Kardashian, in the form of a size inclusive capsule for the US market. The collaboration combines the Inditex-owned brand’s garment manufacturing chain with Good American’s status as a B Corp company, resulting in a...

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Business

Good American becomes B Corp certified

Denim brand Good American has announced it has achieved B Corporation certification, presenting confirmation of its commitment to social and environmental initiatives throughout its organisation. Founded in 2016 by Khloe Kardashian, the company has had an ongoing focus on promoting body positivity through size-inclusive denim products, with...

Retail

Good American launches at Harrods

Khloe Kardashian and Emma Grede’s Good American fashion brand is hopping across the pond. the brand has launched a brand new space at Harrods. The dedicated shopfit will allow more U.K. customers to feel and tryout the products for themselves rather than just having the option to shop online. The brand will be available to buy both in-store at...

Retail

Klarna announces Good American as its latest brand partner

Alternative payments solution company Klarna is growing its reach through expanding its roster of retail partners. The buy-now-pay-later service, which already offers its solutions over 190,000 retailers across 17 countries, has announced the Khloe Kardashian-owned inclusive womenswear label Good American as its latest partner. Good American...

Fashion

Five coolest Los Angeles fashion and e-commerce companies to work for

In recent years, Los Angeles is quickly earning its place as the fifth fashion capital of the world. Not only have industry icons such as Tom Ford and shoe designer Tamara Mellon started calling the City of Angels their new home, a boom in fashion e-commerce is propelling the city as a leading content driven hub that has seen a merge between the...

Fashion

11 Honoré launches Good American as its first denim brand

11 Honoré, a luxury retailer focusing on plus-size fashion, has recently announced that it has added Good American—the inclusive denim brand co-founded by Khloe Kardashian—to its list of offerings, making it the first denim brand for the company. This is also the first time Good American has separated its plus-size offerings from its standard...