GRACIELA HUAM news and archive

Graciela Huam presents AW 2022/23 Collection “Huayna Picchu”

Graciela Huam is launching her latest collection Huayna Picchu, a tribute to the Peruvian roots the brand has. Huayna Picchu means “Young Mountain” in Quechua and it’s located on the north side of Machu Picchu which means “Old Mountain”. It’s a metaphor that makes a comparison between the young and old man. The mountain is 2667 masl and it’s one...

FashionPress Release

Seasonless fashion and how to aboard it

In recent years, trends and seasonality of clothing have started to be questioned. With the pandemic we have lived and continued to experiment to a lesser degree, things have changed a lot and this problem that was already put on the table has grown. Do consumers and brands really need to follow trends and seasons in fashion? Seasonality should...

Fashion Partner Content

The importance of consumers buying sustainable

In the last few years, sustainability has become a common world among fashion consumers, mostly the younger generation who care about the impact they are leaving on the world. We observe that brands are now being more vocal about their support for environmental causes, organic materials, and fairly compensation to their workers. But what are the...

Fashion Partner Content

FW 2022/2023 Knit Trends Forecast

For brands that are starting to plan their new collection, we have brought an analysis based on the WGN’s reports for the following season. Although we are aware that some designers are trying to set the trends instead of following them, it’s always good to have some guidelines for business purposes. On the other hand, for the brands that belong...

FashionPress Release

GRACIELA HUAM: The Movement FW21 collection

Loungewear and outerwear are going to be the key to understand this year's fashion road. Multipurpose pieces that can be dressed up or down are going to be part of what WGSN calls the “house party” style, a trend born from the desire of prioritizing comfort and coziness, creating pieces that you can were both at home and special events. Knitwear...