Green Story news and archive

Sapphire Mills x Green Story: Measuring environment impact across Sapphire’s product line

Sapphire Mills to leverage Life Cycle Assessments (LCAs) and Digital Product Passports for enhanced transparency. In line with its commitment to sustainable business practices, Sapphire Mills has partnered with Green Story, an environmental footprint intelligence platform, to conduct comprehensive Life Cycle Assessments (LCAs) at scale across...

Fashion

British fashion brand BAM to give customers full supply chain transparency

British fashion brand BAM has recently unveiled a groundbreaking tool known as BAM DNA, heralding a new era in supply chain transparency and environmental impact assessment. With an unwavering commitment to accountability, the retailer is now sharing its insights with customers, enabling them to witness firsthand the meticulous process behind...

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Sustainability platform Green Story secures 1.1 million euros in funding

Green Story, a platform enabling fashion brands to measure and communicate their sustainability efforts, has raised 1.1 million euros in funding. The funding, led by investor 4Impact, will be used to accelerate the company’s growth and help it move closer to its goal of empowering 1 billion consumers to shop more sustainability and to better...

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Fashion

Weird Fish teams up with Green Story to enhance eco transparency

Clothing brand Weird Fish is introducing environmental impact metrics to its website in partnership with sustainability platform Green Story to enhance transparency with its customers on the positive environmental impact of its products. The initiative will allow customers to see Weird Fish’s positive impact on the environment, such as how much...

Fashion Partner Content

Is the fashion industry ready to close the loop, or are we spinning in circles?

Take back programs, clothing rentals, and resale apps are hot topics in fashion right now, and for good reason. The planet is heating up, and brands are starting to notice that it’s time to do something about all of the clothing we have. Roughly 85% of clothing worldwide ends up in landfills. As more governments implement sustainability...

BusinessPartner Content

This tech company is helping fashion brands join Moncler, H&M and Allbirds on their carbon neutral journeys

With Moncler pledging to be carbon neutral by 2023 and H&M announcing their commitment to be climate positive by 2040, they join a growing trend of fashion brands grabbing headlines by pledging to be carbon neutral. There is no doubt now that brands are recognizing their supply chains’ impact. But why carbon neutrality and why now? Brands are...

BusinessPress Release

Everything you need to know about Carbon Offsetting in the Fashion Industry

Get the full picture of what carbon offsetting is, how it works, its long-term community impacts and how it aligns with the UN SDGs. From October 26th-30th, hear from every stakeholder that the topic touches: consumers, brands, policy makers, offset providers and community builders. We’ll leave nothing out, so you can leave nothing behind. Our...

Fashion Partner Content

Neutrality is now one step away with Green Story

77% of consumers strongly believe that products should be carbon neutral when they arrive at their doorsteps, regardless of where your brand lies on the sustainability spectrum. Each step we take can secure resources for future generations and preserve our planet’s beauty. It’s time to zero in on neutrality. Carbon emitted at every stage of a...

Fashion Partner Content

A FashionUnited and Green Story Marketplace: We’re bringing sustainability to you!

Business as usual is changing and so must we. In a time when connection is the cornerstone of commerce, what better community to be a part of than an eco-fashion one? Green Story and FashionUnited are proud to launch a virtual marketplace for your brand to connect with others just like you! In partnership with FashionUnited, our marketplace will...

FashionPress Release

Green Story press release for New Normal 2

Join Green Story, for the second part of our New Normal webinar, for a thought-provoking and relatable discussion on: Green Denim: the New Normal in our Closets! In line with Green Story’s commitment to the green movement, our New Normal webinar series shines a light on how we can, and need to, establish sustainability as the norm. As we adapt...

BusinessPartner Content

Eco-fashion brands: why data matters to consumers

Fashion is face to face with a time of reckoning, from #PayUp to #BLM to #FashionRevolution; ethical, environmental and social issues have taken centre stage. The usual playbook of taking a snap of an incredibly happy woman in traditional clothes, working away at the factory, coupled with vague sustainability promises is just not convincing...

Fashion Partner Content

Green Story: The rise of resale culture

It is no secret that fast fashion is incredibly harmful in terms of the extensive CO2 emissions and water usage that goes into the manufacturing processes. Cheaply made pieces that flood the market are essentially meant to be thrown away. This results in bleak statistics such as 12.8 million tons of clothing that end up in landfills every year...