Gym King news and archive

Gym King Launches ‘Nothing Beats Belief’ Campaign

Sportswear brand Gym King to launch ‘Nothing Beats Belief’ campaign, a brand concept story focusing on athletic apparel that helps you be at your best when working out, whatever the activity - launching 27 th April. Featuring mix & match men’s and women’s gym-wear sets made from sweat wicking fabrics, the ‘Nothing Beats Belief’ campaign will...

Management

JD Sports snaps up stake in British activewear brand Gym King

Sportswear giant JD Sports Group has bought a “significant minority stake” in British activewear brand Gym King. The multi-million-pound investment will be used to help the company expand internationally, with a particular focus on the US, Europe and Asia. Jay Parker, who founded Gym King in West Yorkshire in 2015, said the partnership will help...