Gym King news and archive

Gym King Launches ‘Nothing Beats Belief’ Campaign

Sportswear brand Gym King to launch ‘Nothing Beats Belief’ campaign, a brand concept story focusing on athletic apparel that helps you be at your best when working out, whatever the activity - launching 27 th April. Featuring mix & match men’s and women’s gym-wear sets made from sweat wicking fabrics, the ‘Nothing Beats Belief’ campaign will...

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JD Sports snaps up stake in British activewear brand Gym King

Sportswear giant JD Sports Group has bought a “significant minority stake” in British activewear brand Gym King. The multi-million-pound investment will be used to help the company expand internationally, with a particular focus on the US, Europe and Asia. Jay Parker, who founded Gym King in West Yorkshire in 2015, said the partnership will help...