Swedish outdoor brand Haglöfs has appointed Martin Daniels as Chief Executive Officer (CEO) effective August 2024. The company announced this in a press release to FashionUnited. Daniels brings significant experience in product development, brand strategy and trade concepts. Over the past decade he has been a key player at Synsam, the leading...
Aug 13, 2024
Swedish outdoor clothing retailer Haglöfs has announced the appointment of Andreas Oliver Lorenz as the company’s new chief commercial officer (CCO), effective August 2024. The company said over the past decade, Lorenz has held various global and regional leadership roles at Adidas and On, gaining substantial experience in working with strategic...
Aug 6, 2024
Private equity firm LionRock has acquired Swedish outdoor brand Haglöfs AB from Asics Corporation. Headquartered in Bromma, Sweden, Haglöfs has been a wholly-owned subsidiary of Asics since 2010. It is currently sold in 28 countries and offers outdoor performance clothing, footwear and hardware. Daniel Tseung, founding partner at LionRock, said...
Dec 19, 2023
Haglöfs Restored is a collection of second hand performance gear that’s just as functional and good-looking as the brand’s regular collection, but with the added benefit of reducing waste, carbon emissions and water use—while keeping still-premium materials out of landfill longer. It’s one of several initiatives Haglöfs is taking to extend the...
Mar 7, 2022
Haglöfs’ SS22 collection celebrates what makes any journey unique—the community of people we share it with. High points include a completely refitted pants range, a fresh L.I.M lineup, and the first truly synchronized layering system. While last year was all about the journey, this year Haglöfs is digging deeper and asking outsiders to...
Jul 13, 2021