Hanna Andersson news and archive

Hanna Andersson launches resale platform for kids and babywear

Kids and baby apparel brand Hanna Andersson has launched a new online site for the resale of its products. Entitled ‘Hanna-Me-Downs’, the platform was developed via a partnership with retail technology company Archive, which supports brands through its own resale solution offerings. The platform, which allows shoppers to both buy and sell...

Report

Hanna Andersson taps new chief brand officer

Kidswear brand Hanna Andersson has named Callie Canfield as its new chief brand officer. In her new role, she will be tasked with overseeing the retailer’s integrated marketing plans and spearheading efforts to build brand awareness and reach a wider customer base. Canfield joins from Anthropologie, where she has served as head of brand...

Report

Aimée Lapic joins childrenswear brand Hanna Andersson as CEO

DTC childrenswear brand Hanna Andersson has appointed Aimée Lapic as the company’s new chief executive officer. Sally Pofcher, former CEO, the company said in a statement, will transition to become the non-executive chair of Hanna's board of directors. Lapic, the company added, is a seasoned digital and marketing executive with over 20 years of...

Report

Childrenswear brand Hanna Andersson names new CEO

Premium childrenswear brand Hanna Andersson has named Sally Pofcher as its new CEO. An industry veteran, Pofcher has over 20 years of expertise in digital consumer knowledge, brand building, and retail experience. She most recently served as an operating partner at consumer growth private equity firm L Catterton, where she advised on deal...

People

Joelle Maher joins Hanna Andersson as new CEO

Lifestyle and apparel brand Hanna Andersson just recently named a new president and chief executive officer for the company. Taking over the role, Joelle Maher will join the label effective May 30. In her new position, Maher will succeed Adam Stone, who has worked with the company since 2005. Stone led the company as chief executive officer...

ManagementFeatured

L Catterton acquires Hanna Andersson

L Catterton, the largest consumer-focused private equity firm in the world, has acquired premium children's apparel and lifestyle brand Hanna Andersson, which offers Swedish inspired children's clothing. Operating for more that 30 years, Hanna Andersson has a broad product line across boys, girls and infants from newborn to 12 years old. Over...