Hanna Andersson news and archive

Hanna Andersson hires Kacey Sharrett to drive digital growth and customer engagement

Hanna Andersson, the premium children's apparel retailer celebrated for its sustainable "Hanna-Me-Down" quality and iconic family-matching pajamas, officially announced the appointment of Kacey Sharrett as chief digital officer. In this strategic leadership role, Sharrett is tasked with overseeing the brand’s entire digital ecosystem and...

Fashion

Hanna Andersson launches collaborative collection with Oeuf

Children’s wear brand Hanna Andersson has launched a new, limited-edition capsule collection with Brooklyn-based design house Oeuf. The partnership saw the two brands collaborate to develop a collection of coordinating pajamas for children and adults, which can be paired with Oeuf’s iconic alpaca fleece pillows. "The synergy between our two...

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Hanna Andersson appoints former Gap executive Grace Wong

Premium children’s apparel brand Hanna Andersson has named former marketing executive for Apple's Beats by Dr. Dre and the Gap, Grace Wong, as its new chief brand officer to evolve its brand strategy. Wong, who has more than 20 years of strategic brand-building experience, served as vice president of global marketing across all Gap brands and...

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Hanna Andersson names chief customer officer

Childrenswear company Hanna Andersson has announced the appointment of Lisa Perlmutter to the newly created role of chief customer officer, effective immediately. In the role, Perlmutter has been tasked with driving strategic expansion and digital growth through the bolstering of customer touchpoints. On Perlmutter’s past experience, Aimée...

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Business

Hanna Andersson launches resale platform for kids and babywear

Kids and baby apparel brand Hanna Andersson has launched a new online site for the resale of its products. Entitled ‘Hanna-Me-Downs’, the platform was developed via a partnership with retail technology company Archive, which supports brands through its own resale solution offerings. The platform, which allows shoppers to both buy and sell...

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Hanna Andersson taps new chief brand officer

Kidswear brand Hanna Andersson has named Callie Canfield as its new chief brand officer. In her new role, she will be tasked with overseeing the retailer’s integrated marketing plans and spearheading efforts to build brand awareness and reach a wider customer base. Canfield joins from Anthropologie, where she has served as head of brand...

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Aimée Lapic joins childrenswear brand Hanna Andersson as CEO

DTC childrenswear brand Hanna Andersson has appointed Aimée Lapic as the company’s new chief executive officer. Sally Pofcher, former CEO, the company said in a statement, will transition to become the non-executive chair of Hanna's board of directors. Lapic, the company added, is a seasoned digital and marketing executive with over 20 years of...

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Childrenswear brand Hanna Andersson names new CEO

Premium childrenswear brand Hanna Andersson has named Sally Pofcher as its new CEO. An industry veteran, Pofcher has over 20 years of expertise in digital consumer knowledge, brand building, and retail experience. She most recently served as an operating partner at consumer growth private equity firm L Catterton, where she advised on deal...

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People

Joelle Maher joins Hanna Andersson as new CEO

Lifestyle and apparel brand Hanna Andersson just recently named a new president and chief executive officer for the company. Taking over the role, Joelle Maher will join the label effective May 30. In her new position, Maher will succeed Adam Stone, who has worked with the company since 2005. Stone led the company as chief executive officer...

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Management

L Catterton acquires Hanna Andersson

L Catterton, the largest consumer-focused private equity firm in the world, has acquired premium children's apparel and lifestyle brand Hanna Andersson, which offers Swedish inspired children's clothing. Operating for more that 30 years, Hanna Andersson has a broad product line across boys, girls and infants from newborn to 12 years old. Over...