Harley Davidson news and archive

Harley-Davidson teams up with Post Malone on apparel collection

Motorcycle and apparel company Harley-Davidson (H-D) has unveiled a new limited-edition collaboration with Post Malone, celebrating the Grammy-nominated artist’s love of the brand. It is the first time the duo have teamed up on the creation of such a line, where both their branding will come together in designs that draw inspiration from H-D’s...

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Business

Harley-Davidson launches group of apparel lines, H-D Collections

Motorcycle manufacturer Harley-Davidson has announced the launch of a group of lifestyle apparel brands designed to honour the brand’s heritage and values. Entitled H-D Collections, the lines will be available via a dedicated website from March 9, and come as part of the company’s mission to expand its relevance and presence beyond motorcycles....

People

Harley-Davidson aims to revamp apparel division with new hires

Harley-Davidson, America’s infamous purveyor of motorcycles, is hoping to revamp its fashion division. The company recruited directors from Nike and Yeezy to oversee its apparel and licensing businesses. Louise Goldin, a Yeezy alumni and well-known industry designer, has been appointed creative director. Erica Bullard, a Nike veteran, will take...

BusinessPress Release

Marcolin Group renews it's worldwide licensing agreement with Harley-Davidson

Longarone (BL), June 4, 2019 — Marcolin Group, one of the worldwide leading eyewear companies, announced today the renewal of the licensing agreement for the design, manufacturing, and worldwide distribution of sunglasses and eyeglasses for Harley-Davidson Motor Company. The agreement for Marcolin Group to produce Harley-Davidson branded eyewear...

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Fashion

Marcolin renews eyewear license with Harley-Davidson

Marcolin Group, one of the leading eyewear companies, has confirmed the renewal of its worldwide licensing agreement to design, manufacture and distribute worldwide, Harley-Davidson Motor Company eyewear and sunglasses. The agreement for Marcolin Group to produce Harley-Davidson branded eyewear for men, women and kids has been extended through...

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Retail

Harley-Davidson begins selling apparel and riding gear on Amazon

Motorcycle manufacturer Harley-Davidson has turned to Amazon to boost sales of its apparel and riding gear. “The reach Amazon offers is critical to building stronger customer relationships”, said Heather Malenshek, Senior Vice President of Marketing and Brand for Harley-Davidson, in a statement. The brand’s merchandise was only sold on its...

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Fashion

Harley Davidson x American Crew in joint campaign

Two American heritage brands have partnered on a new campaign to celebrate their respective anniversaries. Harley-Davidson x American Crew, who both star in the Style for the Road campaign, shot in Marfa, Texas. American Crew is close to celebrating its 25th anniversary and Harley-Davidson Motorcycles will turn 115 this year. These two iconic...