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Havaianas shares its digitalisation journey and embracing technology

In 2021, Havaianas switched its wholesale selling season entirely digitally, practically eliminating all physical samples. The move to digitalisation was accelerated due to Covid-19, but for the near sixty-year-old brand, it is was an important step to drive a more efficient, more resilient and more sustainable fashion value chain. To find out...

Nov 12, 2021