Hero news and archive

Klarna buys social shopping platform Hero

Swedish payments provider Klarna has acquired social shopping platform Hero for an undisclosed sum. The deal will see Klarna introduce Hero to its 250,000 retail partners, “allowing their in-store teams to become content creators instantly, offering reviews, real-time advice and richer, more engaging and informative content around products”....

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Fashion

Frame Denim launches virtual shopping

American fashion brand Frame, best known for its denim, has partnered with virtual shopping platform Hero to launch virtual shopping for customers online. According to the brand, the new virtual service has grown Frame’s average order values by 61 percent. Customers can chat and have live video consultations with Frame stylists. Stylists are...

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Retail

Liberty to offer virtual shopping experiences with Hero

London department store Liberty is launching a new virtual shopping experience that connects online customers with a specific store associate through chat and video consultations using Hero. Eric Fergusson, e-commerce director at Liberty, said in a statement: “Liberty prides itself on the experience of inspiration and discovery that comes from...

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Business

Hero secures 10 million US dollars in Series A funding

London-based start-up, Hero, which works with retailers to transform analogue retail space into “smart stores of the future”, has confirmed that it has secured 10 million US dollars in Series A funding to “accelerate” its reinvention of retail. Led by S28 Capital in San Francisco, with participation from Vectr Ventures in Hong Kong and DIP...

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People

Omnichannel commerce company Hero announces new executive hires

Leading omnichannel commerce company Hero has announced several executive hires to its leadership team as the company continues to expand in the UK and US. The new hires are former executive vice president and chief digital officer at Tailored Brands Inc, Benjamin Baum as new chief operating officer, and ex-vice president of Chanel, Marc...