Heyanno news and archive

HEYANNO Spring/Summer 2026: The Anti(que) Core Collection

For Spring/Summer 2026, Heyanno returns with a collection that reads like a desert-born ballad, untamed, poetic, and deeply personal. Drawing inspiration from the spirit of the bohemian muse, this season invites the wearer to rediscover freedom as a state of being. Think nostalgic retro, second-hand vibes, weather-worn linens, sun-faded...

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“We Are MOS MOSH”: three brands, one vision

From kitchen counter to an international fashion house In 2010, MOS MOSH was founded by Kim Hyldahl, marking not just the start of a new brand, but a new beginning. The first sketches took shape at his kitchen counter, eventually evolving into a debut collection of seven perfectly tailored jeans and pants. The vision was clear from day one:...

Fashion Partner Content

The creative DNA of HEYANNO: A conversation with designer Loise Læborg Madsen

After more than a decade at Danish fashion brand MOS MOSH, first as a pattern engineer and later as Head of Design, Loise Læborg Madsen felt the urge to start something entirely her own. That "something" became HEYANNO: a design-driven label rooted in craftsmanship, cultural references, and a bolder approach to fashion. In an interview with...

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HEYANNO AW25: Introducing NEO_REBEL

The era of silent luxury gently recedes, making room for a new kind of rebellion. A rebel by definition. The one that rises in opposition. A rebel by heart, a restless beat echoing deep inside. In this new realm, the NEO_REBEL seeks more than a fleeting trend. She wants authenticity, and she follows her inner voice rather than someone else’s...