FashionPress Release
NFTs: luxury retail’s new frontier
Luxury lawyers Maria Luigia Franceschelli and Ghada Qaisi Audi examine the viability of digital and ‘phygital’ asset strategies in an evolving luxury world. NFTs have triggered tremendous interest among brands for the past few years. The concept of owning a digital object that can be sold, traded or taken somewhere else was not possible before...
loading...