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Nearly one-quarter of Americans buy themselves gifts on holidays
The term "treat yourself" is taken seriously by almost 1/4 of Americans according to a study by Mintel which revealed that 22 percent of Americans buy themselves gifts on holidays. Holiday self-gifting is most popular among younger generations as 24 percent of iGeneration consumers (aged 18-22) and 27 percent of Millennial consumers (aged 23-40)...
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