Fashion and homeware retailer Primark will open its first-ever standalone home store in England within the Trafford Palazzo shopping centre in Manchester this summer. The new 11,900-square-foot store, set over two floors, will showcase Primark’s expanded affordable homeware and lifestyle range, including essentials such as cotton bedding and...
Jun 11, 2025
German shoppers can now hunt for bargains on Amazon’s new portal, Haul. The new section offers items at particularly low prices, according to the company. "We know that it is important for customers in Germany to find great products at very low prices," Amazon Germany chief executive officer, Rocco Bräuniger, told the German Press Agency. Haul...
Jun 5, 2025
Assouline, the luxury publisher behind coffee table books on most of the major fashion houses, is stepping into lifestyle with a new collection of objects and home fragrances designed to elevate the aesthetic of personal libraries. The Library Collection is a new category for Assouline, designed to complement the publisher’s luxury books with an...
May 13, 2025
French fashion house Louis Vuitton is broadening its lifestyle vision with a full home collection unveiled during Milan Design Week. In a statement, Louis Vuitton said the Home Collection marks a new chapter in the French luxury brand’s history and will showcase “a comprehensive world dedicated to the art of living,” featuring five product...
Apr 8, 2025
Mango Home opened its first store in Barcelona this April as the brand revealed further plans to open four more stores within this concept during 2025. With a sales area of nearly 400 square meters, the very first Mango Home store offers a wide range of home goods. It is located at 586 Avenida Diagonal in Barcelona, one of the city's most...
Draper James, the fashion and lifestyle brand founded by actress Reese Witherspoon, has signed an exclusive licensing agreement with Town & Country Living, a leader in home textiles, to launch a home collection. The cross-category home collection will showcase Draper James’ “signature Southern charm,” from scalloped kitchen textiles and...
Mar 13, 2025
Fashion and lifestyle brand Vera Bradley has signed a licensing partnership with Hong Kong-headquartered multinational group Li & Fung to update its home offerings. The deal, which was facilitated by Vera Bradley’s licensing agency, IMG Licensing, will introduce new homeware collections channelling the Vera Bradley DNA “with a fresh twist,”...
Mar 12, 2025
Spanish fashion giant Mango has announced plans to open its first store dedicated to home decor in April. Located in Barcelona, the 400-square-metre flagship will be the first ‘Mango Home’ site, exclusively offering homeware products from the Mango brand. Mango’s homeware concept was introduced in 2021 as part of a diversification strategy, a...
Feb 25, 2025
Tommy Hilfiger is growing its homeware category, as the lifestyle brand owned by PVH Corp. has signed a new licensing agreement with Revman International, Inc. for the development, production, and distribution of home accessories in the United States, Canada, and Mexico. The new Tommy Hilfiger home collection is set to launch this spring, with...
Jan 22, 2025
On Wednesday, Primark announced that it will open its first store dedicated exclusively to its Primark Home line in March in Ireland, the company's country of origin. This step forward in the brand's diversification strategy consolidates an increasingly established trend among the major leaders in the fashion industry: expanding their presence...
Jan 17, 2025
British heritage brand Burberry is expanding its home and décor collection with a new line of soft accessories and home fragrances in time for the festive season. The collection has been developed under the creative vision of Daniel Lee and aims to capture the festive season with “warmth and joy” with wool cashmere cushions and blankets woven in...
Nov 20, 2024
Womenswear brand Sosandar is expanding its reach and stepping into the homeware market through a new licensing agreement with British retail giant Next. The deal expands on the duo’s already existing relationship, through which Next continues to stock Sosandar’s clothing range where it has seen a reported “success”, according to this latest...
Nov 5, 2024