• Home
  • Tags
  • House of Fraser

House of Fraser news and archive

Retail

House of Fraser rebands to Frasers in premium retail push

Frasers Group’s flagship retailer House of Fraser is undergoing a rebrand as it pursues a rejuvenated positioning in the retail market. The group has renamed the department store chain to ‘Frasers’, reflecting a continued pivot towards establishing a more premium fashion and lifestyle experience. According to a press release, the rebrand builds...

loading...

FeaturedMember
Management

Frasers Group CEO hails ‘break-out year’ as profits jump 13.1 percent

British fashion and retail giant Frasers Group has welcomed a significant uptick in its profits amid what its chief executive, Michael Murray, called a “break-out year”. In the report, Murray said that Frasers made “significant progress” with its Elevation Strategy, expanded its retail ecosystem, strengthened brand relationships, and generated...

loading...