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How to Launch Your Own Fashion Label - Final

2015 has seen unprecedented changes in the fashion industry, from non-stop shuffling of creative directorships at the luxury houses, to international brands folding their businesses, to well known figures citing the industry is too challenging and all-consuming for designers to truly flourish. All in all it can seem a little daunting for someone...

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How to Launch Your Own Fashion Label - Part V

One thing that is unanimous amongst successful fashion brands is that you cannot do it on your own. As discussed in previous instalments of this series, launching a fashion brand requires prowess both on and off the catwalk, and it is really the sum of its parts that will determine a label’s success and longevity. Like anything new, the early...

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How to Launch Your Own Fashion Label - Part IV

London - There isn't a formula or handbook to achieve success in the fashion industry, but a good dose of perseverance and self belief will get you far. Like so many other designers and brands, my business partner and I started our brand out of our tiny apartment, the living room functioning more as a design and production studio, fabric storage...

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How to Launch your Own Fashion Label - Part III

Once your company and brand have been set up, your next challenge is to grasp the industry's Calendar. Staying ahead - or just afloat - in the buoyant fashion world means to whole-heartedly embrace its order of business. Be prepared that this Calendar is ruthless. The only way to survive is to anticipate outcomes as much as possible. To start,...

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How to Launch Your Own Fashion Label - Part II

London - The first rule of commercial fashion is to understand the design process is but a fraction of running a successful business. If you are solely of a creative mind it will help to have a business partner who can complement your skills and work alongside you to help launch your label. Having a sound business idea already makes you one step...

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How to Launch Your Own Fashion Label - Part I

When it comes to starting your own fashion label there is plenty of advice and information to find online. A simply search in google will reveal the steps needed to launch your own brand, and a four-part guide in Wikihow even illustrates the process. But if only it were so easy. Market guides, online tutorials, university courses and all the...