2015 has seen unprecedented changes in the fashion industry, from non-stop shuffling of creative directorships at the luxury houses, to international brands folding their businesses, to well known figures citing the industry is too challenging and all-consuming for designers to truly flourish. All in all it can seem a little daunting for someone...
Dec 29, 2015
One thing that is unanimous amongst successful fashion brands is that you cannot do it on your own. As discussed in previous instalments of this series, launching a fashion brand requires prowess both on and off the catwalk, and it is really the sum of its parts that will determine a label’s success and longevity. Like anything new, the early...
Jul 15, 2015
London - There isn't a formula or handbook to achieve success in the fashion industry, but a good dose of perseverance and self belief will get you far. Like so many other designers and brands, my business partner and I started our brand out of our tiny apartment, the living room functioning more as a design and production studio, fabric storage...
Jun 3, 2015
Once your company and brand have been set up, your next challenge is to grasp the industry's Calendar. Staying ahead - or just afloat - in the buoyant fashion world means to whole-heartedly embrace its order of business. Be prepared that this Calendar is ruthless. The only way to survive is to anticipate outcomes as much as possible. To start,...
May 26, 2015
London - The first rule of commercial fashion is to understand the design process is but a fraction of running a successful business. If you are solely of a creative mind it will help to have a business partner who can complement your skills and work alongside you to help launch your label. Having a sound business idea already makes you one step...
May 18, 2015
When it comes to starting your own fashion label there is plenty of advice and information to find online. A simply search in google will reveal the steps needed to launch your own brand, and a four-part guide in Wikihow even illustrates the process. But if only it were so easy. Market guides, online tutorials, university courses and all the...
May 7, 2015
