Hugo Boss news and archive

Hugo Boss successfully launches €500 million commercial paper program

HUGO BOSS has successfully established a commercial paper (CP) program, enabling the Group to issue short-term, unsecured notes in an aggregate amount of up to €500 million. The initiative marks an important milestone in further enhancing HUGO BOSS’ financial flexibility and expanding its access to capital markets beyond traditional bank...

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Frasers Group CEO appointed to Hugo Boss board

Michael Murray, the chief executive officer of Frasers Group, has joined the board of Hugo Boss. His election reaffirms the British retail giant’s commitment to the German brand, for which it currently holds a 19.2 percent stake. Murray’s appointment was confirmed in Hugo Boss’ Annual General Meeting, during which it was also announced that...

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Business

Difficult market conditions: Hugo Boss reports decline in sales and profit in first quarter

The Metzingen-based fashion group Hugo Boss AG felt the impact of the current adverse market conditions in the first quarter of the 2025 financial year. On Tuesday, the company announced declines in sales and earnings. However, the clothing supplier maintained its annual forecasts. “Following a successful final quarter in 2024, our business...

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Frasers Group increases Hugo Boss shareholding through put options

Britain’s Frasers Group, the owner of retail chains like Sports Direct, has significantly expanded its investment in German luxury fashion house Hugo Boss through the sale of additional put options. This latest transaction strengthens Frasers Group’s existing stake, with the company now directly holding more than 13.5 million shares of Hugo...

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Fashion

Is Formula One fashion’s new playground?

The new Formula One season kicks off this weekend in Australia and it seems that the motorsport dominated by the likes of Lewis Hamilton and Charles Leclerc has captured the fashion world with everyone from luxury fashion houses to sportswear brands and high street names looking for a piece of the action. Once confined to a predominantly...

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Business

Despite record sales, Hugo Boss annual profit drops 17 percent

German fashion group Hugo Boss AG achieved record sales in fiscal year 2024. However, profits fell significantly short of the previous year's level, according to the company's annual report released on Thursday. Annual sales increase by 3 percent Group sales reached 4.31 billion euros last year, a 3 percent increase compared to 2023, marking the...

FashionPress Release

Hugo Boss introduces next-level tailoring in Spring/Summer 2025 for a new generation of bold style

In its Spring/Summer 2025 global brand campaign, HUGO flips the script on tailoring. Photographed by Dan Jackson under the creative direction of Trey Laird and his agency, Team Laird, the focus is on flexible, infinitely adaptable suiting. This full-year campaign will unfold in two chapters: Chapter 1 this Spring/Summer, followed by Chapter 2 in...

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Business

Hugo Boss textile reuse subsidiary Eightyards begins operations

Eightyards GmbH has officially launched its business operations from its base in Metzingen, Germany, where it will allow the Hugo Boss Group, of which it is a wholly-owned subsidiary, to repurpose surplus materials for new use. Hugo Boss first announced the establishment of Eightyards towards the end of 2024, stating at the time that its...

BusinessPress Release

HUGO BOSS and CWF renew kidswear license agreement

HUGO BOSS and CWF Group announce the renewal of their license contract for the BOSS and HUGO kidswear collections until the end of 2029. The agreement includes the BOSS Newborn, BOSS Infant Boy, BOSS Kid Boy and BOSS Kid Girl collections, designed for newborns to teenagers aged zero to 16 years, as well as the HUGO Boy and HUGO Girl collections...

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Hugo Boss launches AI-powered product content

Hugo Boss has announced the global implementation of AI-powered product content across its e-commerce platforms, marking a significant advancement in its digital strategy. This initiative underscores the company's commitment to integrating cutting-edge technology to enhance customer experience and operational efficiency. In a social media post...

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Hugo Boss brings in marketing expert from Netflix

James Foster has been appointed to the role of senior vice president global marketing at Hugo Boss. Foster took up his new position at the turn of the year, the Germany-based clothing retailer announced on Thursday. He succeeds Nadia Kokni, who left the company in December to "take on new professional challenges". Kokni joined Hugo Boss in...

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Business

Brand Beckham hits new heights as empire expansion pays off

The transformation of David and Victoria Beckham from sports and pop culture icons into global business powerhouses reached new milestones in 2024, with significant financial returns validating their strategic brand diversification. DRJB Holdings, the company behind David Beckham's commercial ventures, distributed 124m dollars in dividends,...