Hugo Boss news and archive

Welcome to the Boss Summer Club

To celebrate the launch of its Summer Resort 2026 selection, Boss is teaming up with Soho House for a two-week pop-up at Miami Pool House from May 1-14, transforming it into Boss Summer Club: an unmissable poolside destination. This will include event activations throughout May across music, wellness, and dining and followed by events at Soho...

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Business

Hugo Boss: quarterly profit drops by more than half

The Metzingen-based fashion group Hugo Boss AG suffered significant declines in sales and profit in the first quarter of the 2026 financial year. Management attributed this to the challenging environment and the “targeted refocusing of brands and distribution channels” as part of its ongoing ‘Claim 5 Touchdown’ reform programme. The results,...

FashionPress Release

Togo by Boss: Reimagining an icon. Two tones, two textures, two brands.

Boss and French design icon Ligne Roset unveil a new chapter in contemporary, luxury living with the reimagining of the iconic Togo chair – a collaboration that unites two tones, two textures, and two brands. The Boss | Ligne Roset Tailored Togo fireside chair and footstool mark a historic first as the only Togo edition ever to feature a...

Fashion

Hugo Boss continues push into tennis with its biggest sports partnership

Hugo Boss first made its mark in tennis in the 1980s when it sponsored men’s team competition, the Davis Cup, for 15 years, and now the German fashion brand has secured its biggest partnership as the official lifestyle outfitter for the Australian Open from 2027. The move is described as a “landmark partnership” for the German fashion group’s...

FashionPress Release

Grand-Slam Style: Boss Scores Major Partnership as Official Lifestyle Outfitter of the Australian Open

Today, Boss enters a new era in sport and culture, announcing a landmark partnership as the Official Lifestyle Outfitter of the Australian Open from 2027. From first serve to championship point, the brand will present elevated style on and off the court, combining sharp tailoring, sports-inspired looks, and standout hospitality moments – all on...

FashionPress Release

David Beckham Brings Boss by Beckham Spring/Summer 2026 to Berlin

Building on the success of his previous launch events in New York and Shanghai, on March 26, David Beckham made two personal appearances in Berlin and celebrated the launch of the third drop of his Boss by Beckham collection. Credits: BOSS Boss Store Berlin Ku’damm At the exclusive event at Boss Store Berlin Ku’damm, David wore a key look from...

FashionPress Release

'Why couldn’t you get a proper job?': Hugo launches Red Means Go – a new platform for fearless ambition

Many young people grow up navigating the gap between what's expected of them and what they truly want to pursue. Yet a new generation is emerging—one that's quietly rejecting the corporate grind to redefine success on their own terms. In a world that keeps telling them to stay put, they're choosing to GO. HUGO is responding to this cultural...

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Business

Hugo Boss profits rise on cost savings, but forecasts revenue decline

Fashion group Hugo Boss felt the effects of the weak economic climate last year, reporting slightly lower revenue. However, profits increased thanks to cost savings. For the current year, the company remains cautious. As announced in December, management continues to expect a currency-adjusted revenue decline in the mid to high single-digit...

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Business|Updated

Frasers Group influence: Hugo Boss cuts dividends, initiates buyback

Fashion group Hugo Boss is cutting its direct distributions to shareholders to the legal minimum. Shareholders are to receive four cents per share for the past year, the company announced in Metzingen on Monday. For the previous year, they had received 1.40 euros per share. Meanwhile, Hugo Boss intends to buy back its own shares worth up to 200...

FashionPress Release

Meghann Fahy and Corey Mylchreest lead the way as new faces in cast of rising stars for Boss Spring/Summer 2026 campaign

This season, BOSS shines the spotlight on a new cast of BOSSes in its Spring/Summer 2026 brand campaign: a group of individuals who embody what it means to ‘Be the Next’ – those who inspire, lead, and light the way for others by breaking through – all while turning self-belief into strength. Two bright leads illuminating the new-season BOSS...

FashionPress Release

David Beckham unveils first look from Boss by Beckham

David Beckham attended the BOSS Fall/Winter 26 Fashion Show in Milan wearing a key look from the upcoming BOSS BY BECKHAM collection – debuting pieces from the new selection, which will officially launch in March. David wore a two-piece, single-breasted brown suit, precisely cut for a slim fit and made from a light, summery blend of virgin wool,...

FashionPress Release

Boss returns to center court as official apparel partner of the Nexo Dallas Open 2026

BOSS proudly returns as the official apparel partner of the Nexo Dallas Open for the second consecutive year, reaffirming its commitment to shaping modern tennis culture through style, performance, and immersive brand experiences. The tournament will take place February 7–15, 2026, at the Ford Center at The Star in Frisco, Texas. Building on the...