Hugo Boss news and archive

Hugo Boss launches AI-powered product content

Hugo Boss has announced the global implementation of AI-powered product content across its e-commerce platforms, marking a significant advancement in its digital strategy. This initiative underscores the company's commitment to integrating cutting-edge technology to enhance customer experience and operational efficiency. In a social media post...

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Hugo Boss brings in marketing expert from Netflix

James Foster has been appointed to the role of senior vice president global marketing at Hugo Boss. Foster took up his new position at the turn of the year, the Germany-based clothing retailer announced on Thursday. He succeeds Nadia Kokni, who left the company in December to "take on new professional challenges". Kokni joined Hugo Boss in...

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Brand Beckham hits new heights as empire expansion pays off

The transformation of David and Victoria Beckham from sports and pop culture icons into global business powerhouses reached new milestones in 2024, with significant financial returns validating their strategic brand diversification. DRJB Holdings, the company behind David Beckham's commercial ventures, distributed 124m dollars in dividends,...

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Stephan Sturm to take over as chairman of Hugo Boss supervisory board

Hugo Boss has announced that Stephan Sturm, 61, will take over as chairman of the company’s supervisory board following the next annual shareholders' meeting. The company’s nomination committee has proposed him as successor to Hermann Waldemer. In addition, the company said Andreas Kurali, 59 and Michael Murray, 35, will run for election to the...

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Hugo Boss launches independent recycling company

German fashion company Hugo Boss has launched an independent company called Eightyards to focus on recycling and reusing surplus materials from the group’s fashion brands. In a statement, Hugo Boss said that Eightyards has been developed to be “strategically aligned with Hugo Boss's comprehensive commitment to environmentally and...

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Boss launches ski range as luxury brands eye growing winter sports market

The luxury ski apparel market is witnessing renewed attention as Boss becomes the latest premium brand to expand its winter sports offering, signalling growing confidence in the category's commercial potential. The German luxury house has unveiled a comprehensive ski capsule collection, marking a strategic push into a segment that industry...

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Hugo Boss Q3 sales remain flat, maintains 2024 outlook

In the third quarter, Hugo Boss managed to increase currency-adjusted sales by 1 percent in a challenging market environment. In group currency, revenues amounted to 1,029 million euros in the quarter, slightly above the prior-year level. Supported by the third-quarter performance, the company’s currency-adjusted sales rose 2 percent and in...

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Hugo Boss Foundation invests in Indian cotton fibre project

The Hugo Boss Foundation has signed a partnership with the Grameena Vikas Kendram Society of Rural Development (GVK Society), an Indian grass-roots non-profit organisation with the mission to build regenerative, circular and socially inclusive agricultural value chains that optimise value for smallholder farmers and indigenous communities. This...

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Hugo Boss and Movado Group extend partnership to 2031

Watchmaker Movado Group has announced the extension of its licensing agreement with German fashion brand Hugo Boss, expanding the duo’s partnership until December 31, 2024. Included in the agreement is an option for Movado subsidiary, MGI Luxury Group S.A., to potentially further prolong the agreement for an additional five years, subject to...

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Frasers Group plans to increase stake in Hugo Boss again

British retail group Frasers Group Plc would like to increase its stake in Hugo Boss AG again, according to an entry at the Federal Cartel Office. It is not yet known by how many percent Frasers intends to increase its shares in the Metzingen-based fashion retailer. The British company currently holds the shares, which have been increasing and...

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Frasers Group increases stake in Hugo Boss

British retail group Frasers Group Plc has once again increased its stake in the German fashion retailer Hugo Boss AG. The Frasers Group "exceeded the threshold of 10 percent of the voting rights attached to shares in Hugo Boss AG on July 17, 2024 and the threshold of 15 percent on July 22, 2024" and "currently directly holds over 15 percent of...

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Hugo Boss sells Russian business to Stockmann

German fashion brand Hugo Boss has sold its business in Russia to its wholesale partner Stockmann. A purchase price was not disclosed, according to reporting news platform Reuters, however it is known that Russia requires foreign companies to sell assets at a discount of at least 50 percent. In its 2023 annual report, Hugo Boss valued the assets...