Hugo Boss news and archive

Meriem Bennani wins first Boss Award for Outstanding Achievement at Art Basel Miami Beach

Art Basel’s first-ever Awards Night in Miami Beach brought a new fashion–art crossover moment: the debut of the Boss Award for Outstanding Achievement, which went to Moroccan-born, New York–based artist Meriem Bennani. The honour was presented by Hugo Boss CEO Daniel Grieder and Creative Director Marco Falcioni as part of the brand’s broader...

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New strategy: Hugo Boss focuses on efficiency and womenswear

Metzingen-based fashion group Hugo Boss AG is driving its reform efforts forward. On Tuesday evening, the company announced a new medium-term programme called “Claim 5 Touchdown”. It continues the “Claim 5” strategy launched by CEO Daniel Grieder after taking office in summer 2021. “Claim 5 was a growth strategy. It was about refreshing the...

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Hugo Boss expects business recovery only in 2027

Shareholders of fashion group Hugo Boss will need to remain patient as the company continues to navigate a challenging market environment. After feeling the impact of weak consumer sentiment in recent months, Hugo Boss has signaled that 2026 will serve as a transition year, with significant adjustments planned across its assortment and...

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Hugo Boss defends supervisory chair after Frasers Group pulls backing

The chairman of the supervisory board at Hugo Boss has lost the backing of the fashion group’s largest shareholder, Frasers Group, intensifying tensions at the top of the German luxury apparel company. In a mandatory announcement published late Friday, Frasers Group said it no longer supports Stephan Sturm in his role as supervisory board chair....

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Hugo Boss now sees annual targets at lower end of ranges

Fashion group Hugo Boss is taking a more cautious view of the current year. For 2025, sales and earnings before interest and taxes (EBIT) are expected to be at the lower end of the forecast ranges of 4.2 to 4.4 billion euros and 380 to 440 million euros respectively, due to economic uncertainties and negative currency effects. In the third...

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Aaron Pierre and Ishaan Khatter shine as new faces in a cast of rising stars for “Be the Next” Boss Fall/Winter 2025 campaign

BOSS proudly unveils its Fall/Winter 2025 brand campaign, placing a bold emphasis on the “Be” in its iconic “Be Your Own BOSS” platform. At the heart of this exciting new chapter are two electrifying talents: Aaron Pierre, the classically trained English actor and upcoming DC Studios superhero, and Ishaan Khatter, the Indian actor and dancer...

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Hugo Boss shares reach highest level since March

Hugo Boss shares reacted to the fashion group’s figures with a price jump to its highest level in five months. At its peak, the share price rose by 8.5 percent to 44.08 euros. This was the last time the shares traded at this level at the beginning of March. Most recently, the premium was 6.3 percent at 43.21 euros. Earnings before interest and...

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Hugo Boss Q2 2025: Sales down, profit up on cost cuts

The German fashion group Hugo Boss AG saw a slight decline in sales in the second quarter of the 2025 financial year. However, profits rose significantly due to cost reductions. Overall, the company exceeded market expectations with the results presented on Tuesday. Group sales amounted to one billion euros in the months from April to June. This...

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Hugo Boss’ Hugo line launches 3D-printed loafers with Zellerfeld

Hugo, the younger of the two Hugo Boss brands, has unveiled a first-of-its-kind, fully 3D-printed loafer in collaboration with Zellerfeld, a 3D-printing shoe producer looking to democratise the footwear industry. The Hugo Forward x Zellerfeld loafer reimagines the traditional loader for a generation that “values both utility and bold design,”...

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Hugo Boss successfully launches €500 million commercial paper program

HUGO BOSS has successfully established a commercial paper (CP) program, enabling the Group to issue short-term, unsecured notes in an aggregate amount of up to €500 million. The initiative marks an important milestone in further enhancing HUGO BOSS’ financial flexibility and expanding its access to capital markets beyond traditional bank...

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Frasers Group CEO appointed to Hugo Boss board

Michael Murray, the chief executive officer of Frasers Group, has joined the board of Hugo Boss. His election reaffirms the British retail giant’s commitment to the German brand, for which it currently holds a 19.2 percent stake. Murray’s appointment was confirmed in Hugo Boss’ Annual General Meeting, during which it was also announced that...

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Difficult market conditions: Hugo Boss reports decline in sales and profit in first quarter

The Metzingen-based fashion group Hugo Boss AG felt the impact of the current adverse market conditions in the first quarter of the 2025 financial year. On Tuesday, the company announced declines in sales and earnings. However, the clothing supplier maintained its annual forecasts. “Following a successful final quarter in 2024, our business...