Hugo Boss AG news and archive

'Why couldn’t you get a proper job?': Hugo launches Red Means Go – a new platform for fearless ambition

Many young people grow up navigating the gap between what's expected of them and what they truly want to pursue. Yet a new generation is emerging—one that's quietly rejecting the corporate grind to redefine success on their own terms. In a world that keeps telling them to stay put, they're choosing to GO. HUGO is responding to this cultural...

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David Beckham unveils first look from Boss by Beckham

David Beckham attended the BOSS Fall/Winter 26 Fashion Show in Milan wearing a key look from the upcoming BOSS BY BECKHAM collection – debuting pieces from the new selection, which will officially launch in March. David wore a two-piece, single-breasted brown suit, precisely cut for a slim fit and made from a light, summery blend of virgin wool,...

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Business

New strategy: Hugo Boss focuses on efficiency and womenswear

Metzingen-based fashion group Hugo Boss AG is driving its reform efforts forward. On Tuesday evening, the company announced a new medium-term programme called “Claim 5 Touchdown”. It continues the “Claim 5” strategy launched by CEO Daniel Grieder after taking office in summer 2021. “Claim 5 was a growth strategy. It was about refreshing the...

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Business|Updated

Hugo Boss defends supervisory chair after Frasers Group pulls backing

The chairman of the supervisory board at Hugo Boss has lost the backing of the fashion group’s largest shareholder, Frasers Group, intensifying tensions at the top of the German luxury apparel company. In a mandatory announcement published late Friday, Frasers Group said it no longer supports Stephan Sturm in his role as supervisory board chair....

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Business

Hugo Boss now sees annual targets at lower end of ranges

Fashion group Hugo Boss is taking a more cautious view of the current year. For 2025, sales and earnings before interest and taxes (EBIT) are expected to be at the lower end of the forecast ranges of 4.2 to 4.4 billion euros and 380 to 440 million euros respectively, due to economic uncertainties and negative currency effects. In the third...

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Business

Hugo Boss shares reach highest level since March

Hugo Boss shares reacted to the fashion group’s figures with a price jump to its highest level in five months. At its peak, the share price rose by 8.5 percent to 44.08 euros. This was the last time the shares traded at this level at the beginning of March. Most recently, the premium was 6.3 percent at 43.21 euros. Earnings before interest and...

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Business

Hugo Boss Q2 2025: Sales down, profit up on cost cuts

The German fashion group Hugo Boss AG saw a slight decline in sales in the second quarter of the 2025 financial year. However, profits rose significantly due to cost reductions. Overall, the company exceeded market expectations with the results presented on Tuesday. Group sales amounted to one billion euros in the months from April to June. This...

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Business

Frasers Group raises Hugo Boss stake, now controls over 25 percent of voting rights

British retail group Frasers Group Plc has further increased its stake in Hugo Boss AG. It now directly holds over 25 percent of the voting rights. The parent company of the retail chains Sports Direct, Frasers and Flannels crossed the 20 percent threshold on June 12. The company crossed the 25 percent threshold of voting rights from shares in...

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Business

Difficult market conditions: Hugo Boss reports decline in sales and profit in first quarter

The Metzingen-based fashion group Hugo Boss AG felt the impact of the current adverse market conditions in the first quarter of the 2025 financial year. On Tuesday, the company announced declines in sales and earnings. However, the clothing supplier maintained its annual forecasts. “Following a successful final quarter in 2024, our business...

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Management

Hugo Boss posts 59 percent drop in Q2 sales

Announcing its second quarter results, Hugo Boss Ag said with approximately 50 percent of its global store network closed on average during the course of the second quarter, the company’s business was significantly impacted by the pandemic. The group sales declined to 275 million euros in the quarter, corresponding to a decrease of 59 percent...

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Report

Hugo Boss names Oliver Timm as Chief Sales Officer

The supervisory board of Hugo Boss Ag has appointed Oliver Timm as Chief Sales Officer (CSO) with effect from January 1, 2021. In this position, the company said in a statement, he will assume global responsibility for the group’s own retail operations as well as wholesale and e-commerce businesses. “I am very happy that, with the addition of...

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Management

Hugo Boss reports stronger than expected Christmas quarter

Hugo Boss Ag, for its fourth quarter reported currency-adjusted group sales increase of 4 percent or 5 percent in reported currency to 825 million euros (915.5 million dollars) on a preliminary basis. Hugo Boss sales, on a preliminary, non-audited basis, reached 2,884 million euros (3,200 million dollars), representing an increase of 3 percent...