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Retail|Study Featured

Negative in-store experiences costing retailers $262 billion in sales

American retailers are struggling to maintain customer satisfaction, with negative in-store experiences costing the retail sector up to 262 billion dollars in lost revenue, according to a recent study from customer experience (CX) expert Forsta. After analyzing 50,000 online reviews from US and UK physical retailers, Forsta found that 48 percent...

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