Inexmoda news and archive

The Do’s and Don’ts of internationalizing a fashion brand: From market entry to long-term positioning

Buenos Aires — Internationalization has become one of the main challenges for fashion brands seeking growth beyond their local markets. However, the process is often accompanied by recurring mistakes related to operational readiness, financial structure, and understanding of the target market. This article is part of The Do’s and Don’ts, a new...

FashionPress Release

Meet Latin America’s Swimwear Powerhouse: Colombia

As the top swimwear exporter in South America and the second in all of Latin America and the Caribbean, Colombia arrives in Miami with one of the event’s most robust delegations and a clear message: the future of global swimwear is being shaped in Colombia. With a swimwear and beachwear export sector that has grown by over 12 percent annually,...

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Fashion

The emerging designers putting Colombia on the fashion map

For years, Colombia has been working hard to shed its former reputation. Once commonly thought of as the world's capital of cocaine, with the Medellin drug cartel led by the infamous Pablo Escobar and the FARC rebels guerrillas painting the streets red, this aged image of a country which is currently South America's third largest economy has...

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Fashion

In Picture: Fashion fuses with Photography at BCapital

Fashion and photography have shared an intertwining relationship since photographer Edward Steichen was dared to shoot designer Paul Poiret work as fine art in the early 20th century. Driven by the direct relationship between the human body and creative expression, this culmination continues to fascinate both designers and photographers across...

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Fashion |INTERVIEW

BCapital: Reconnecting Bogota to its fashion system

Inexmoda, the fashion giant behind Latin America's largest textile and fashion trade fair Colombiatex de las Americas as well as Colombia's biggest fashion week ColombiaModa recently launched a new B2C event, named BCapital, as part of its five year plan to reconnect both its local and international players to its ever expanding fashion system....

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Fashion

Fashion takes center stage in Bogota at BCapital

Medellin, Colombia - home to Colombiatex de las Americas and ColombiaModa, the largest textile and fashion trade fair and fashion week in South America respectively - is widely thought of as the fashion capital of the country. With the 2014 edition of ColombiaModa generating a record amount of 308 million dollars in business orders, Medellin's...