Bottega Veneta exits social media on all platforms
Bottega Veneta has quietly closed its social media accounts, exiting Facebook, Instagram and Twitter, sparking an end to its social marketing communications. In an unprecedented move for a luxury fashion house, the Kering-owned company has chosen to restrict its digital communications, going against the tide of most marketing strategies. In...
Jan 7, 2021
Podcast: Aimee Song explains how she built a brand beyond her Instagram feed
In this episode, Girlboss interviews influencer Aimee Song about how she built a brand beyond her Instagram feed and how to grow a social media presence.Listen to the podcast below. Source: Girlboss via Spotify Photo credit: Unsplash
Dec 17, 2020
Instagram launches shopping via Reels
Shoppable content and social commerce are the new frontiers of digital sales with Instagram announcing e-commerce in its short-video feature will be made permanent. The development further highlights the importance of brands taking a mobile-first approach. With its new feature Instagram is making shopping available via every format, in its Feed,...
Dec 11, 2020
Podcast: The Glossy Podcast speaks to Instagram's Kristie Dash
In this episode, The Glossy Podcast speaks to Instagram's manager of fashion and beauty strategic partnerships Kristie Dash about the mentality of creators, beauty being at the forefront of Instagram and the combination of reality and fantasy. Listen to the podcast below. Source: The Glossy Podcast via Megaphone
Dec 10, 2020
Instagram dog Boobie Billie launches luxury brand
With over 250,000 followers on Instagram, this six pound Italian greyhound-chihuahua mix has just launched her own fashion collection, for people. Boobie Billie the fashionable dog, or known to her followers as BB, first started her Instagram page in 2019. There were two items released in the launch, the Boobie bags and the Boobushka in four...
Sep 17, 2020
Celebrities and brands pause Instagram in Stop Hate for Profit campaign
The charity Stop Hate for Profit is asking Instagram users to join a 24-hour social media “freeze” on Wednesday, during which they put up a message about Facebook Group’s “repeated failures to address hate speech and election disinformation on their platforms.” In July brands including Adidas, Birchbox, Dockers and French Connection US paused...
Sep 16, 2020
Instagram launches new QR codes
Instagram is set to launch a QR code which will direct consumers to a retailers’ Instagram profile. This feature will allow users to generate a QR code that will be scannable from any third-party QR camera app. The feature was first released in Japan, but is now being launched globally. Other social media formats also have started using QR codes...
Aug 20, 2020
New data shows which social channels display most ads
Research from search engine WhistleOut shows Instagram and Facebook display the most advertising in user feeds across social media platforms. Facebook feeds were found to have an average of 21.2 percent ads while Instagram had 20.6 percent. LinkedIn was next with 19.6 percent followed by Twitter (14.2 percent) and TikTok (2.4 percent). This...
Aug 11, 2020
Instagram Reels expands to more countries
Few people - at least those over a certain age - would have predicted that recording and sharing 15-second video clips would become so popular thateven the fashion industry jumps on the trendand tries to use it for marketing purposes. Of course we are talking about TikTok, the video clip sharing app launched in September 2016 in its home market...
Aug 6, 2020
Taiwan laundry owners become instagram stars modelling forgotten clothing
Taiwan's trendiest couple these days are neither young celebrities nor teen influencers -- they are an octogenarian duo who run a mom-and-pop laundry service and have become an online sensation by modelling abandoned clothes. Chang Wan-ji, 83, and his wife Hsu Sho-er, 84, have racked up nearly 600,000 followers on Instagram over the last month...
Aug 3, 2020
Instagram Shop launches in US, global rollout to follow in coming weeks
Instagram has launched its new shopping feature in the US and will expand it globally in the coming weeks. Instagram Shop is a space for users to explore and purchase products from brands and creators, and features personalised recommendations and special curations from Instagram’s social shopping channel, @shop. An arrow symbol - ‘or checkout...
Jul 17, 2020
Instagram expands shopping feature to creators and publishers
Instagram has announced that it is expanding its shopping feature to more types of businesses, including creators and publishers as of 9 July. From that date, any eligible business or creator account with at least one eligible product can use shopping tags to drive users to their website to make a purchase. The company has announced new commerce...
Jun 24, 2020